Earlier this year, Organic Valley embarked on a quest to save what could be a flailing breed: bros. The brand observed that the well-muscled brawnies have come to rely on scary chemical- and synthetic junk-filled protein recovery meals, which ultimately, may lead to their extinction. The original film asked such disturbing questions as without bros, who will remind us to "go big or go home"? What will happen to Vegas or the beaches of New Jersey?
The campaign, created out of Humanaut and directed by Daniel Jacobs of Fancy Rhino, continues with more funny ads imagining a world without bros -- such as this one highlighting their contributions to the art of hair sculpture and another noting their influence in helping to protect the legacy of tribal cultures.