Work

Tropicana becomes ‘Tropcn’ after ditching AI from its name at CES

(Tropicana)
January 10, 2024 08:11 PM

It’s become de rigueur in some corners of American life to come out in opposition to artificial intelligence. But Tropicana is doing so in the belly of the beast, CES, with a surprise appearance to hand out bottles of “Tropcn”—the brand name with the letters A and I removed.

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