Data from the brand may prove America is ready for a new breakfast pairing
Apr 27, 2022
Traditionally, cereal has been a partner of milk; however, according to research commissioned by Tropicana, 15 million Americans have tried their breakfast bowl with orange juice. For increased efficiency in one’s morning routine (why have your cereal and glass of O.J. separately?), the juice brand has concocted Tropicana Crunch, the first cereal created specifically to soak in orange juice.
But Tropicana’s insights don’t end there—half of those who’d combined juice and cereal did so because they thought it looked like a tasty creation and more than a third did out of love for O.J. Those are the convincing statistics that were the impetus for Tropicana Crunch. The box of honey almond clusters also comes equipped with a paper straw to sustainably sip the orange dregs.
The granola-based breakfast was specially created to combat orange juice’s high acidity that would cause other cereals to go soggy faster than in milk. Tropicana Crunch’s sweetness is supposed to balance the tart taste of the fruit.
The cereal will not be hitting store shelves, but orange juice enthusiasts can log onto the campaign’s website on May 4, National Orange Juice Day, for a chance to claim a box of the limited supply. Tropicana Crunch isn’t the brand’s first morning-optimizing product. Last year, it unveiled a toothpaste that wouldn’t soil the juice’s taste if consumed after your morning brush.