Dua Lipa shows her 'many flavors' as face of Truly Hard Seltzer

The singer showcases her love of dogs and yoga in colorful spot directed by David LaChappelle

Published On
May 21, 2021

Editor's Pick

Boston Beer Company's Truly is the latest hard seltzer to invest heavily in marketing, signing singer Dua Lipa, fresh off her wins at the BRIT Awards and the Grammys, to be the face of its brand.

Lipa appears in a colorful new TV spot from Goodby Silverstein & Partners, directed by David LaChapelle, that will debut this weekend during "Saturday Night Live." Set to her hit track "Physical," the ad includes an animated version of the singer running after her dog and calling after him in Albanian (her parents are from Kosovo) as well as dancing and doing yoga.

It's all to show that she's a yoga-loving, bilingual dog mom as well as a pop star, illustrating Truly's message that "No one is just one flavor."

As well as appearing in the TV spot, Lipa will be featured in social, digital and out-of-home activations by the brand. Promotions will invite consumers to win concert prizes and VIP experiences to meet her. The campaign will also include a summer content and livestream concert series called "Truly Inspired" featuring artists picked by Lipa. 

The brand's push also includes outdoor activations in New York and Los Angeles, allowing people to interact with fractalized mirrors and take selfies to share on Instagram. 

“To me, 'No One Is Just One Flavor' means that we all have many facets,” said Dua Lipa in a statement. “There are so many different parts of us that make us unique—whether that’s speaking different languages, your job, or where you call home. All those tiny little parts, those tiny flavors, make you who you are—and we should celebrate that!”

“'No One is Just One Flavor' is a rallying cry to encourage our fans to keep fearlessly exploring the many distinct sides of themselves, because it’s these unique qualities that make life fun, interesting, and joyful,” added Truly VP Don Lane.


May 21, 2021
Client :
Agency :
Goodby Silverstein & Partners
Co-Founder and Chairman :
Jim Koch
President and CEO :
Dave Burwick
Chief Marketing Officer :
Lesya Lysyj
VP Truly Brand :
Don Lane
Director of Marketing Communications :
Gail Felcher
Sr. Manager Integrated Communications :
Emma Mandler
Marketing Program Manager :
Haley Young
Sr. Manager Strategy & Insights :
Audrey Chee-Read
Public Relations Supervisor :
Meaghan Quinn
Creative Director :
Hanna Wittmark
Creative Director :
Kate Baynham
Art Director :
Nando Sperb
Copywriter :
Gustav Johansson
Copywriter :
Clemens Zlami
Designer :
Tana Cieciora
Co-Directors of Production :
Leila Gage
Co-Directors of Production :
Margaret Brett-Kearns
Executive Broadcast Producer :
Matt Flaker
Senior Broadcast Producer :
Molly Troy
Sr Print Producer/Art Buyer :
Noah Dasho
Senior Producer :
Joni Wittrup
Associate Producer :
Jackie Kelly
Managing Partner :
Leslie Barrett
Group Account Director :
Michael Crain
Account Director :
Libby Dunn
Account Manager :
Diane Baker
Assistant Account Manager :
Lauren Benyik
Brand Strategy Director :
Senior Brand Strategist :
Ida Persson
Communication Strategy Director :
Victoria Barbatelli
Director of Business Affairs :
Judy Ybarra
Senior Business Affairs Manager :
Chrissy Shearer
Director :
David LaChapelle
DP :
Roman Vasyanov
Managing Director :
Michelle Ross
Managing Director/EP :
Rebecca Skinner
Executive Producer :
Charlotte Woodhead
Head of Production :
Matt Sanders
Line Producer/UPM :
Carr Donald
Line Producer :
Carr Donald
Production Supervisor :
Alina Stevens
Assistant Production Supervisor :
Jessica Tomson
Editorial :
Work Editorial
Editor :
Nick Rondeau
Assistant Editor :
Oliver Hecks
Founding Partner :
Jane Dilworth
Head of Production :
Brandee Probasco
Executive Producer :
Marlo Baird
Senior Producer :
Jamie Lynn Peritt
Executive Producer :
Susie Boyajan
Senior Producer :
Kayla Phungglan
Producer :
Sam Sotomura
Mixer :
Joel Waters
Audio Assistant :
Collin Thomas
Executive Producer :
Jason Bartnett
Producer :
Natia Sopromadze
Creative Director :
Fred Venet
Shoot Supervisor :
David Parker
VFX Supervisor :
Emeric Samir
2D Lead Artist :
Fred Venet
3D Lead Artist :
Emeric Samir
3D Artist :
Berika Lobzhanidze
2D Artist :
Julien Michel
2D Animation :
Ruben Sellem
2D Animation :
Fred Venet
2D Animation :
Jules Bourdain
2D Animation :
Chole Hamon
2D Animation :
Jong-Ha Kim
2D Animation :
Anna Bolshakova
2D Animation :
Merve Noksan
Illustrator :
Nahuel Bardi
Illustrator :
Sandro Rybak
Illustrator :
Henri Recule
Dua Design :
Marcos Chin
Nuke :
Emeric Samir
Nuke :
Cedric Blondelle
Flame & Beauty :
Fabien Coupez
Flame & Beauty :
Michael Bianchi
Flame & Beauty :
Samuel Roux
VFX Editor :
Romain Beltran
Telecine :
Company 3
Colorist :
Dave Hussey
Color Producer :
Mario Castro
Color Assist :
James Harmon

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