Dua Lipa shows her 'many flavors' as face of Truly Hard Seltzer
The singer showcases her love of dogs and yoga in colorful spot directed by David LaChappelle
Editor's Pick
Boston Beer Company's Truly is the latest hard seltzer to invest heavily in marketing, signing singer Dua Lipa, fresh off her wins at the BRIT Awards and the Grammys, to be the face of its brand.
Lipa appears in a colorful new TV spot from Goodby Silverstein & Partners, directed by David LaChapelle, that will debut this weekend during "Saturday Night Live." Set to her hit track "Physical," the ad includes an animated version of the singer running after her dog and calling after him in Albanian (her parents are from Kosovo) as well as dancing and doing yoga.
It's all to show that she's a yoga-loving, bilingual dog mom as well as a pop star, illustrating Truly's message that "No one is just one flavor."
As well as appearing in the TV spot, Lipa will be featured in social, digital and out-of-home activations by the brand. Promotions will invite consumers to win concert prizes and VIP experiences to meet her. The campaign will also include a summer content and livestream concert series called "Truly Inspired" featuring artists picked by Lipa.
The brand's push also includes outdoor activations in New York and Los Angeles, allowing people to interact with fractalized mirrors and take selfies to share on Instagram.
“To me, 'No One Is Just One Flavor' means that we all have many facets,” said Dua Lipa in a statement. “There are so many different parts of us that make us unique—whether that’s speaking different languages, your job, or where you call home. All those tiny little parts, those tiny flavors, make you who you are—and we should celebrate that!”
“'No One is Just One Flavor' is a rallying cry to encourage our fans to keep fearlessly exploring the many distinct sides of themselves, because it’s these unique qualities that make life fun, interesting, and joyful,” added Truly VP Don Lane.
Credits
- Date
- May 21, 2021
- Client :
- Truly
- Agency :
- Goodby Silverstein & Partners
- Co-Founder and Chairman :
- Jim Koch
- President and CEO :
- Dave Burwick
- Chief Marketing Officer :
- Lesya Lysyj
- VP Truly Brand :
- Don Lane
- Director of Marketing Communications :
- Gail Felcher
- Sr. Manager Integrated Communications :
- Emma Mandler
- Marketing Program Manager :
- Haley Young
- Sr. Manager Strategy & Insights :
- Audrey Chee-Read
- Public Relations Supervisor :
- Meaghan Quinn
- Creative Director :
- Hanna Wittmark
- Creative Director :
- Kate Baynham
- Art Director :
- Nando Sperb
- Copywriter :
- Gustav Johansson
- Copywriter :
- Clemens Zlami
- Designer :
- Tana Cieciora
- Co-Directors of Production :
- Leila Gage
- Co-Directors of Production :
- Margaret Brett-Kearns
- Executive Broadcast Producer :
- Matt Flaker
- Senior Broadcast Producer :
- Molly Troy
- Sr Print Producer/Art Buyer :
- Noah Dasho
- Senior Producer :
- Joni Wittrup
- Associate Producer :
- Jackie Kelly
- Managing Partner :
- Leslie Barrett
- Group Account Director :
- Michael Crain
- Account Director :
- Libby Dunn
- Account Manager :
- Diane Baker
- Assistant Account Manager :
- Lauren Benyik
- Senior Brand Strategist :
- Ida Persson
- Communication Strategy Director :
- Victoria Barbatelli
- Director of Business Affairs :
- Judy Ybarra
- Senior Business Affairs Manager :
- Chrissy Shearer
- Director :
- David LaChapelle
- DP :
- Roman Vasyanov
- Managing Director :
- Michelle Ross
- Managing Director/EP :
- Rebecca Skinner
- Executive Producer :
- Charlotte Woodhead
- Head of Production :
- Matt Sanders
- Line Producer/UPM :
- Carr Donald
- Line Producer :
- Carr Donald
- Production Supervisor :
- Alina Stevens
- Assistant Production Supervisor :
- Jessica Tomson
- Editorial :
- Work Editorial
- Editor :
- Nick Rondeau
- Assistant Editor :
- Oliver Hecks
- Founding Partner :
- Jane Dilworth
- Head of Production :
- Brandee Probasco
- Executive Producer :
- Marlo Baird
- Senior Producer :
- Jamie Lynn Peritt
- Executive Producer :
- Susie Boyajan
- Senior Producer :
- Kayla Phungglan
- Producer :
- Sam Sotomura
- Mixer :
- Joel Waters
- Audio Assistant :
- Collin Thomas
- VFX :
- Mathematic
- Executive Producer :
- Jason Bartnett
- Producer :
- Natia Sopromadze
- Creative Director :
- Fred Venet
- Shoot Supervisor :
- David Parker
- VFX Supervisor :
- Emeric Samir
- 2D Lead Artist :
- Fred Venet
- 3D Lead Artist :
- Emeric Samir
- 3D Artist :
- Berika Lobzhanidze
- 2D Artist :
- Julien Michel
- 2D Animation :
- Ruben Sellem
- 2D Animation :
- Fred Venet
- 2D Animation :
- Jules Bourdain
- 2D Animation :
- Chole Hamon
- 2D Animation :
- Jong-Ha Kim
- 2D Animation :
- Anna Bolshakova
- 2D Animation :
- Merve Noksan
- Illustrator :
- Nahuel Bardi
- Illustrator :
- Sandro Rybak
- Illustrator :
- Henri Recule
- Dua Design :
- Marcos Chin
- Nuke :
- Emeric Samir
- Nuke :
- Cedric Blondelle
- Flame & Beauty :
- Fabien Coupez
- Flame & Beauty :
- Michael Bianchi
- Flame & Beauty :
- Samuel Roux
- VFX Editor :
- Romain Beltran
- Telecine :
- Company 3
- Colorist :
- Dave Hussey
- Color Producer :
- Mario Castro
- Color Assist :
- James Harmon
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