An Animated Nas Recalls His Roots in Timberland's 'Legends Collection' Campaign

Jazz Meets Rap Hip Hop Artist Recalls His Childhood in Queens in Campaign From Pereira & O'Dell

Published On
Sep 25, 2017

Editor's Pick

Nas, the hip hop artist who is headlining Advertising Week's Opening Gala this week, is the star of a new animated campaign by Timberland that traces his story from his beginnings as a kid playing the trumpet in New York's Queensbridge housing project.

The Legends Collection campaign, created and art directed by creative agency Pereira & O'Dell with gorgeous animation by Gentlemen Scholar, consists of four sixty-second animated videos, the first of which, "Trumpet," is out this week, and has a jazz-meets-rap vibe.

In the animation, a grown-up Nas pictured in the back of a limousine tells us: "Before there was rap, there was jazz. My father played the trumpet, so for me, that's where my journey started." We go on to see an animated version of a six-year-old Nas playing the trumpet in Queens wearing classic Timberland 6-Inch boots. The video ends with a close-up of of his boot morphing into its Volume VII FlyRoam Sneakerboot.

The campaign will run until late December, with three more videos to come, and will also include custom painted OOH, in-store signage at Foot Locker and Timberland,special edition boot boxes, and more.

"Nas perfectly captures the notion that success is born out of hard work and hustle--something that's at the heart of every Timberland boot," says Jim Davey, vice president of global brand marketing for Timberland, in a statement.

Credits

Date
Sep 25, 2017
Agency :
Pereira O'Dell
Brand :
Timberland
Client :
Timberland
Executive Creative Director :
Dave Arnold
Creative Director :
Jake Dubs
Creative Director :
Juan Leguizamon
Art Director :
Maya Renz
Head of Content Production :
Tennille Teague
Senior Digital Producer :
Jon Serna
Associate Producer :
Rhea Phipps
Business Affairs Director :
Russ Nadler
Managing Director :
Cory Berger
Group Account Director :
Steve Scutellaro
Management Supervisor :
Rosie Boskett
Production Company :
Gentleman Scholar
Creative Director :
Chace Hartman
Creative Director :
William Campbell
Creative Director :
Will Johnson
Executive Producer :
Christina Roldan
Art Director :
Cristina Barna
Art Director :
Macaulay Johnson
Senior Producer :
Sue Yee Hubbard
Senior Producer :
Kirsten Knoll
Storyboard Artist :
Christopher Wolfgang Mauch
Designer :
Cam Floyd
Designer :
Christina Liang
Designer :
Jina Kwon
Designer :
Cristina Barna
Designer :
Hana Eunjin Yean
Designer :
Macaulay Johnson
Cel Animator :
Harry Teitelman
Cel Animator :
Laura Yilmaz
Cel Animator :
Taik Lee
Cel Animator :
Ana Chang
Cel Animator :
Matt Everton
Cel Animator :
Stephanie Simpson
Cel Animator :
Chris Mauch
Cel Animator :
Sam Kim
Cel Animator :
Aly Tain
2D Animator :
Ana Chang
2D Animator :
Aaron Kemnitzer
2D Animator :
Alison Alvarez Avila
3D Animator :
Aaron Kemnizter
3D Animator :
Arsen Arzumanyan
Compositor :
Aaron Kemnitzer
Compositor :
Henry Pak
Compositor :
Lauren Tom
Previz Artist :
Arsen Arzumanyan
Music :
Squeak E Clean Productions

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