In its first work for low calorie health beverage brand Bai, Barton F. Graf puts forward some zany situations where nothing at all makes sense.

The product message is key here - the idea is that Bai doesn't make sense either, as it's low calorie and full of antioxidants, but still "tastes great." So, in the ads -- directed by op comedy director David Shane at O Positive -- we have a father who's named his twin sons Rock and Roll (seen here), a successful Latin singer called "El Guapo" who's neither good-looking or speaks more than grade school Spanish, and a bride who is marrying someone she "met on TV" and then proceeds to kiss him through the screen.