David Shane and Barton F. Graf Reinforce an Ironic Product Message
Sep 28, 2015
In its first work for low calorie health beverage brand Bai, Barton F. Graf puts forward some zany situations where nothing at all makes sense.
The product message is key here - the idea is that Bai doesn't make sense either, as it's low calorie and full of antioxidants, but still "tastes great." So, in the ads -- directed by op comedy director David Shane at O Positive -- we have a father who's named his twin sons Rock and Roll (seen here), a successful Latin singer called "El Guapo" who's neither good-looking or speaks more than grade school Spanish, and a bride who is marrying someone she "met on TV" and then proceeds to kiss him through the screen.