The act of manifesting— making something a reality in your life through belief and action—can be a good way to kick off a new year. Twitter is doing just that in a new ad campaign highlighting how celebrities and everyday folks who “manifested” on the social platform “tweeted” their dreams "into existence."

In the brand’s biggest celebrity push to date, it has turned tweets of stars including Simu Liu, Megan Thee Stallion, Demi Lovato, Issa Rae, NFL star Patrick Mahomes and filmmaker Matthew Cherry into 40 billboards running in major cities across the U.S. Each tweet feels like a kind of artifact from the recent past, a snapshot of before each of the celebrities hit a landmark moment.

Liu, for example, in 2018 nudged Marvel into considering him for the role of Shang Chi. Rae from 2010 wanted to be a more successful version of herself, while Patrick Mahomes imagines what it would be like to be that quarterback who says ‘I’m going to Disney World!’ after winning the Super Bowl. 

📍 Hollywood, CA pic.twitter.com/fe4eWzIulj

— Twitter (@Twitter) January 18, 2022

Cherry was just an up-and-coming fillmmaker when he imagined he’d be nominated for an Academy Award—he later went on to actually win one.

📍 New York, NY pic.twitter.com/JfpDxk3Bwa

— Twitter (@Twitter) January 18, 2022

The billboards will appear in the respective hometowns of the stars. Rae’s for example, is running in Inglewood, California. Liu’s appears in Toronto while Megan Thee Stallion’s ad is running in Houston.

The campaign will also include tweets from everyday folks who also manifested their dreams into reality on Twitter.

pic.twitter.com/4FoQ6qbQWn

— Twitter (@Twitter) January 18, 2022

As part of the campaign, Twitter is supporting charities chosen by the campaign's stars in order to help realize the dreams of even more individuals. Those organizations include the Boys and Girls Club, UNICEF Canda, Destination Crenshaw and The 3D Foundation.