Twix follows up its celebrated bears ad with a pair of philosophical chickens

DDB Chicago and director Ulf Johansson ask: Which came first, the cookie or the cookie dough?

Published On
Feb 24, 2023

Editor's Pick

Last year, Twix had a big hit with its “Camping” spot, which featured two twin humans staring longingly at a Twix bar—and two bears behind them, staring longingly at the twins.

Eight months after the debut of this witty spot, the Twix team and agency DDB Chicago are corralling a second duo of hysterical animals into the spotlight to promote its newest innovation: TWIX Cookie Dough.

In a creative departure from the decade-long “Left Twix” vs. “Right Twix” debate, the candy brand here plays on the “chicken or the egg” causality dilemma to pose its own question: What came first, the cookie or the cookie dough?

The spot was directed by Ulf Johansson. A 15-second version is running nationally, along with six-second social cutdowns.

In a category that’s been a creative showcase since the Skittles campaign launched in 2004 (Johansson made those first spots, too), Twix has been a strong player in recent years. Launched in 2012, the “Pick a Side” campaign urged Twix lovers to make the difficult but delicious choice between the “Left” and “Right” Twix, referencing the pair in each wrapper. 


Feb 24, 2023
Client :
Agency :
Client :
Mars Wrigley
Chief Brand & Content Officer :
Rankin Carroll
Chief Marketing Officer :
Gabrielle Wesley
Sr. Director Brand & Content :
Marissa Beck
Sr. Manager Brand & Content :
Adriana Madiedo
Brand Manager :
Samantha Urban
Sr. Associate Brand Manager :
Stefan Bolea
Manager Brand & Content :
Chris Bendeck
Global Chief Creative Officer :
Ari Weiss
Chief Creative Officer :
Rodrigo Jatene
Executive Creative Director :
Colin Selikow
Creative Director :
Patrick Almaguer
Creative Director :
Mihail Aleksandrov
Head of Production :
Matt Blitz
Executive Producer :
Annie Larimer
Associate Producer :
Nicole Schiavo
Director of Business Affairs :
Jillian English
Global Client Lead :
Varsha Kaura
Global Segment Lead :
Frances Gaillard
VP Global Brand Lead :
Michelle Scallate
Account Supervisor :
Vivien Marafko
Global Strategy Director :
Josh Drueck
Legal Counsel :
Sandra Leib
Broadcast Traffic Specialist :
Cindi Cluck
Production Company :
Smith and Jones Films
Director :
Ulf Johansson
Executive Producer :
Philippa Smith
DP :
George Richmond
Production Designer :
Steve Smithwick
Colorist :
Jean Clement
Editorial :
HutchCo Technologies, Inc
Editor :
Jim Hutchins
Assistant Editor :
Jimmy Hutchins
EP :
Jane Hutchins
Post Production :
Creative Director :
Kamen Markov
Senior Flame Operator :
Guy Lubin
Senior Flame Operator :
Luigi Russo
Finishing :
Matt Dobrez
Senior Producer :
Alexia Paterson
Senior Producer :
Michael Brown
Associate Producer :
Alex Roesch
VFX Production Coordinator :
Poppy Chadwick
Production Assistant :
Conor Garnett
Color Grade :
Senior Colorist :
Jean-Clement Soret
Audio :
The Works
Sound Designer/Mixer :
David Axelbaum
Post Producer :
Tom Syoen

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