Uber One and 'Diddy' remix famous songs for Super Bowl ad
Sean “Diddy” Combs helps Uber produce a catchy song to help customers remember Uber One, Uber’s membership plan.In a pre-game teaser, Diddy made clear that he “don’t do jingles,” but he can make a “hit” song. The full spot features appearances by Montell Jordan, Donna Lewis, Kelis, Ylvis and Haddaway, all remixing their top songs for Uber’s One membership.The campaign was created by Special Group U.S., the agency behind previous Super Bowl spots for Uber Eats. This year’s spot was produced by Biscuit and directed by Andreas Nilsson.Brand:UberAgency:Special U.S., produced by BiscuitQuarter:2Super Bowl:LVIIYear:2023
