Uber's new holiday spot offers people an escape from family drama

'Dramedy' ad and Instagram campaign by Johannes Leonardo is part of Get Your Ride Right' platform

Published On
Nov 21, 2022

Editor's Pick

It’s 2022, quarantines are lifted, family gatherings are growing and people are wondering, “Now what excuse can I use to leave a holiday party when Aunt Ida has a sip too much Schnapps?” Uber is offering a solution in its cheeky new campaign for Uber Reserve. 

Playing on the universal need to escape from chaotic family holiday events, the two-and-a-half-minute film is part of Uber’s newly launched “Get Your Ride Right” platform from Johannes Leonardo. The campaign supports Uber Reserve, a service that lets riders pre-book a car.

In the spot, protagonists Sarah and her boyfriend Adam use Uber Reserve as their getaway plan from her family Thanksgiving dinner. The couple uses coronavirus booster discussions as a distraction, dodges angsty teens and wandering grandmothers, and even sacrifices a pair of shoes to escape the house and make it to their Uber successfully.  

The film, directed by Ian Pons Jewell, was marketed like a movie premiere on social media with movie posters and teaser trailers. Each is focused on one character of the family dynamic, with Uber Reserve swooping in to save Sarah and Adam in the end. 

To further facilitate getaways from family functions, the film is accompanied by a social media campaign that turns Uber’s Instagram into an excuse generator. People can use the Question sticker to ask for the perfect reason to bow out early.

Some examples include: "When your grandpa asks if you purposefully bought your jeans ripped just say, 'Whoops! I better go home and sew them up' and when someone asks why you’re still single, say, “You’re right, I should go visit my middle school ex to see if he’s finally ready to settle down.”


Nov 21, 2022
Client :
Agency :
Johannes Leonardo
Global Head of Mobility Marketing Masterbrand and Membership :
Elizabeth Windram
Global Executive Creative Director :
Danielle Hawley
Global Creative Director Masterbrand & Mobility :
Chris Polychronopoulos
Head of Mobility Marketing :
Nick Silver
Associate Creative Director :
Jordan Rich
Sr Marketing Manager :
Faria Jabbar
Head of Production :
Carey Head
Sr Producer :
Emily Senecal
Business Affairs Manager :
Marie Hernandez
Chief Creative Officer :
Julia Neumann
Group Creative Director :
Zoe Kessler
Creative Director :
Jim Robbins
Creative Lead :
Marjorie Vardo
Copywriter :
Paula Gete-Alonso
Art Director :
Anna Cevallos
Art Director :
Claire Golladay
Copywriter :
Laura Schear
Design Director :
Charles Watlington
Senior Designer :
Sarah Fitzgerald
President :
Bryan Yasko
Group Account Director :
Kate Callander
Account Director :
Trevor Mundt
Account Director :
Jack Beck
Account Supervisor :
Joel Bebasa
Chief Strategy Officer :
Steve Zaroff
Communications Strategy Director :
Annie Yuan
Strategy Director :
Haley Derrah
Sr Communications Planner :
Sean Guthrie
Group Executive Producer :
Brett Fisher
Senior Producer :
Kelly Treadway
Senior Producer :
Lauren Fertitta
Senior Producer :
Zach Zutler
Senior Project Manager :
Anthony Bayter
Business Affairs Director :
Alesa Blanchard-Nelson
Senior Business Affairs Manager :
Susan Spight
Film Production Company :
Director :
Ian Pons Jewell
Founding Partner/Executive Producer :
Zico Judge
Executive Producer :
Maddi Carlton
Head of Production :
Matt Sanders
Producer :
Alex Waite
Cinematographer :
Mauro Chiarello
Production Supervisor :
Tyler Stubbs
Commercial Coordinator :
Camille Cotteverte
Editorial :
The Den
Editor :
Tobias Suhm
Assistant Editor :
Laurence Thrush
President & Managing Director :
Vic Palumbo
Head of Production :
Pamela Cohen
Sr. Post Producer :
Kortney Rubottom
Color :
Colorist :
Tim Masick
Head of Production :
Kevin Breheny
Color Producer :
Shannen Troup
VFX & Finishing :
Kevin VFX
Senior Executive Producer/Partner :
Sue Troyan
Executive Creative Director / Partner :
Tim Davies
VFX Producer :
Andrew Cowderoy
VFX Lead :
Gareth Parr
Music / Sound Design / Mix :
Strings and Tins
Creative Director :
Lawrence Kendrick
Mix Engineer :
Lawrence Kendrick
Sound Designer :
Lawrence Kendrick
Executive Producer :
Laura-Leigh Smith
Producer :
Olivia Endersby
Mechanical Design :
Retouching :
Swell Digital
Animation :
Candy Banners

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