A Grizzly Tries to Destroy a Bear-Proof Cooler in This Hilarious Spot by Otter Box
Proof (Without CGI) That Bears Really Can't Get In
Editor's Pick
OtterBox, the number one-selling smartphone case brand in the U.S., is introducing a line of outdoor coolers, and to demonstrate how bear-resistant they are, it put a real Grizzly Bear on the case.
In the video, by CP&B, the cooler is stacked with fish, then a real bear let loose on it. It tries its best to open the cooler but can't get in. You might think that's the end of the commercial, but not. The bear then gets an electronic switchboard which triggers a fallilng piano, a wrecking ball, a firecracker and a wrestler to try and break in. None of them succeeds either.
Brigg Bloomquist of Bob Industries directed the spot. In case you were thinking this was all done in CGI, we're assured by the agency that it was not -- it's a real bear all the way through.
Credits
- Date
- Jun 28, 2017
- Brand :
- OtterBox
- Client :
- OtterBox
- Agency :
- Crispin Porter Bogusky
- Vice President, Chief Creative Officer :
- Ralph Watson
- Executive Vice President, Executive Creative Director :
- Tony Calcao
- Associate Creative Director :
- Brian Caruso
- Associate Creative Director :
- Marthon Pucci
- Vice President, Director, Content Production :
- Sloan Schroeder
- Integrated Producer :
- Alina Moeller
- Junior Integrated Producer :
- Shelby Hawkinson
- Integrated Producer :
- Rachel Noonan
- Production Company :
- Bob Industries
- Director :
- Brigg Blomquist
- Director, Photography :
- Danny Moder
- Producer :
- Brian Etting
- Executive Producer :
- TK Knowles
- Executive Producer :
- John O'Grady
- Editorial Company :
- SpotWelders
- Editor :
- Haines Hall
- Assistant Editor :
- Matt Corliss
- Editorial Executive Producer :
- Carolina Padilla
- Senior Producer :
- Christie Price
- Post Production Company :
- Method Studios
- Senior Executive Producer :
- Robert Owens
- Producer :
- Julia Paskert
- Lead Flame Artist :
- Wensen Ho
- Flame Artist :
- Cody Edwardson
- Support Flame Artist :
- Aaron Neitz
- Support Flame Artist :
- Thomas Downs
- Support Flame Artist :
- Cecile Tecson Broas
- Support Flame Artist :
- Emily Irvine
- Mix Company :
- Bronx Audio Post
- Audio Engineer :
- David Wolfe
- Mix :
- Molly Burke
- Music Company :
- Butter Music and Sound
- Chief Creative Officer :
- Andrew Sherman
- Chief Executive Offier :
- Andrew Sherman
- Executive Producer :
- Annick Mayer
- Producer :
- Jason Weiss
- Telecine Company :
- Company 3
- Colorist :
- Stefan Sonnenfeld
- Senior Producer :
- Katie Andrews
- Vice President, Managing Director :
- Devin Reiter
- Group Account Director :
- Rob Hofferman
- Content Supervisor :
- Michelle Robertson
- Content Manager :
- Ashley Huehnerfuss
- Chief Strategy Officer :
- Eric Zuncic
- Senior Strategist :
- Nicole Hering
- Senior Business Affairs :
- Lisa Gilles
- Traffic Manager :
- Alex Blumfelder
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