OtterBox, the number one-selling smartphone case brand in the U.S., is introducing a line of outdoor coolers, and to demonstrate how bear-resistant they are, it put a real Grizzly Bear on the case.
In the video, by CP&B, the cooler is stacked with fish, then a real bear let loose on it. It tries its best to open the cooler but can't get in. You might think that's the end of the commercial, but not. The bear then gets an electronic switchboard which triggers a fallilng piano, a wrecking ball, a firecracker and a wrestler to try and break in. None of them succeeds either.
Brigg Bloomquist of Bob Industries directed the spot. In case you were thinking this was all done in CGI, we're assured by the agency that it was not -- it's a real bear all the way through.