Shock Top beer today released an extended version of its Super Bowl ad featuring comedian/actor T.J. Miller bantering with the brand's Wedgehead mascot. The 90-second video will be cut down to 30 seconds for the game.
The ad, by Anomaly Toronto, is the brand's first Super Bowl spot and is part of the "Live Life Unfiltered" campaign. The tagline is a reference to the fact that Shock Top is an unfiltered BelgianÂ-style wheat ale. Shock Top is owned by Anheuser-Busch InBev, which will also run two ads for Budweiser (a 30-second and 60-second spot), one 60-second ad for Bud Light and one 30-second ad for Michelob Ultra.
Shock Top today also released what it described as a press release that was edited by Mr. Miller in red pen: take a look over at AdAge.com.