The ad was created by Dentsu Brazil and directed by Georgia Guerra-Peixe at Bossa Nova Films"It wasn't easy to find a hospital and invite the children, but we succeeded," says Guerra-Peixe in a statement. "During the takes, not everyone knew what was going to happen. The hospital was aware of Santa Claus' visit and the kids believed that we were going to film an end of the year party in which the visit was the filming staff. Only Santa Claus knew that he would shave his hair and this was a great surprise for everyone."
It's part of a wider campaign by the brand about transforming people's Christmas which will include three other real-life stories told in films that can be found on the brand website.