Benetton : Unhate -- Abbas/Netanyahu

K-i-s-s-i-n-g.

Published On
Jun 20, 2012

Editor's Pick

Benetton is going for shock value in its latest ad push, which shows major world leaders, including Barack Obama, Hu Jintao and Benjamin Netanyahu, kissing. And not just any old peck. It's a full head-tilted, eyes-closed sort of deep smooching. Agency is the Italian Fabrica, in partnership with MDC Partners' 72andSunny.

The ads will run in select print magazines and are also part of an outdoor campaign. There is also a "Kiss Wall" where people can upload pictures of themselves kissing and a short film about spreading love, not hate.

Check out a behind the workon the campaign.

Credits

Date
Jun 20, 2012
Brand:
Benetton
Client:
Benetton
Agency:
Fabrica
Agency:
72andSunny
Creative Director:
Carlo Cavallone
Director:
Eric Ravelo
Creative Director/Designer:
Paulo Martins
Design Director/Partner:
Robert Nakata
Brand Director:
Judson Whigham
Brand Manager:
Frederic Point
Print Producer:
Maria Perez
Designer:
Wendy Richardson
Retouching:
Loupe Digital Imaging
Retoucher:
Gareth Jones
Retoucher:
Guillaume Koening
Film Producer:
Ellen Pot
Director/Film Production:
Sam Baerwald
Production Company:
Identity
Director:
Laurent Chanez
Executive Producer:
Joe Masi
Line Producer:
Claire Barnier
Director, Photography:
Arnaud Potier
Post Production:
Mikros Image
Editor:
Mario Battistel
Executive Producer:
Fabrice Damolini
Post Production:
Elise Dutartre
Post Producer:
Sandrine de Monte
Color Correction:
Sbastien Mingam
Music and Audio Mix:
Kouz Productions
Executive Producer:
Grgoire Couzinier
Executive Producer:
Thomas Couzinier
Composer/Arranger:
Frederic Kooshmanian
Sound Engineer:
Bruno Porret
Musician:
Anne Gravoin
Musician:
David Braccini
Musician:
Emmanuel Blanc
Musician:
Ericmaria Couturier

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Project Type