We joined forces with Unilever to reposition the brand for recruiting younger talent to offices worldwide. As a global conglomerate, shifting their positioning required complex strategies founded in fundamental brand truths. The TSE team started at the core of the brand, then laid out an approach that would articulate the most relevant messages across a wide array of websites.
We initially focused on aligning with Unilever as a brand, and determining what messaging and content would be most relevant to a younger audience. We then developed creative briefs that informed the creative production nationally. As Unilever’s creative partner, we participated in weekly oversight calls, research deep dives, production meetings, and strategy sessions. All of this work yielded a rollout of more than 10 new websites across the Unilever recruitment brand, and a fully interactive Unigame contest for college students.