Unwrap Adventure: Tennessee's First-Ever Tourism Toy Catalog

Published On
Oct 10, 2023

Description

Tennessee is making it easy to give the gift of travel this holiday season. More than ever, parents want to gift their kids’ experiences, but they still want to unwrap gifts. Tennessee Playcation makes it easy to do both.

  • Taking a page from the time-honored tradition of making your holiday wishlist from a toy catalog, Tennessee is launching its first-ever toy catalog – the Tennessee Playcation
  • 100,000 physical catalogs are being mailed to consumers in key tourism markets
  • The catalog offers 88 pages of fun for the whole family; parents can purchase 25 toy builds inspired by Tennessee’s biggest attractions – from Dollywood and the Great Smoky Mountains to Graceland in Memphis; the Tennessee Aquarium in Chattanooga; Grand Ole Opry in Nashville and Bristol Motor Speedway (see the full list below)
  • The website – www.Tennesseeplaycation.com – will feature a downloadable, printable version of the catalog

This gift guide, poised to rival seasonal favorites like the Amazon Toy Catalog and other major retailers, marks a unique milestone as the first-ever holiday catalog for children inspired by tourism. 

Tennessee Catalog - girl reading

Tennessee Catalog - Two kids reading catalog

Tennessee Catalog - kid solving maze drawing

Tennessee Catalog - Stickers

Credits

Date
Oct 10, 2023
Agency :
VML
Global Chief Creative Officer :
Debbi Vandeven
Chief Creative Officer :
John Godsey
Chief Creative Officer :
Alli Pierce
Group Creative Director :
Ryan Simonet
Creative Director :
Austin Ridling
Creative Director :
Jonathan Vigliaturo
Associate Design Director :
Mars Denton
Managing Director - Innovation & Data :
Nikki Hardin
Executive Producer :
Ethan Downing
Managing Director Strategy & Insights :
Megan Davey
Director Client Engagement :
Jenna Pate
Senior Account Manager :
Bailey Klutts
Managing Director - Connections PR :
Adam Woullard
Associate Connections Director :
Bailey Vincent
Associate Connections Director :
Bailey Vincent
Campaign Program Manager :
Audrey Daley
Senior Analyst - Innovation & Data :
Lauren Nordell-Morris
Creative Director :
Tara Robinson
Client :
Tennessee Department of Tourist Development
Commissioner :
Mark Ezell
Assistance Commissioner :
Debra Smith
Director of Marketing :
Rob Regg
Director of Communications :
Amanda Murphy
Senior Communications Manager :
Jill Kilgore
Senior Digital Media Manager :
Amanda Burton
Creative Services Manager :
Jaisie Shahan
Executive Producer - The Garage :
Halie Graham
CGI Oversight :
Ool Digital
Art Director :
Óscar Hernández
CG Supervisor :
Edgar González
Assets Lead :
Miguel Esqueda
CG Supervisor :
Oliver Farías
Animation Lead :
Allen Rojas
Animation Lead :
Erwin Prado
2D Animation Supervisor :
Edgar Amor
2D Animation Supervisor :
Eduardo Flores
Production Coordinator :
Susana Zavala
Sound Oversight :
Semillero Estudios
Sound Supervisor :
Álvaro Arce
Sound Design :
Caleb Sevilla
Sound Design :
Iván Ledesma
SFX Editor :
Martín Arellano
SFX Editor :
Greco Gómez
Foley Artist / Music Editor :
Agnes Esparza
Post-production Coordinator :
Lili Guadalajara
Senior Vice President - Turner PR :
Malcolm Griffiths

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