More than half the fun of opening presents on Christmas is tearing the wrapping paper off the packages. Fallon London and Somesuch director Kim Gehrig turn this little nugget of insight into a charming holiday spot for Cadbury, in which we see children waking up to find their homes, trees, cars and entire surroundings covered in the brand's purple wrapper. As Darlene Love sings the classic Xmas tune "Marshmallow World," they have a ball shredding it all to bits, and fortunately, get an avalanche of chocolate when they attack a giant purple snowman.