U.S. Beauty/Fashion Brands Gained $815.9 Million in Earned Media Value From Creator-Led Social Campaigns In December

According to CreatorIQ’s latest Earned Media Value rankings, creator-led social campaigns generated $815.9 million in Earned Media Value for the U.S. Beauty and Fashion industry in the month of December. That’s the equivalent of 125 Super Bowl ads, 326,000 Times Square Billboards, and 41,000 New York Times ads. Earned Media Value (EMV) is a proprietary metric developed by Tribe Dynamics, a CreatorIQ company, designed to quantify the estimated value of creator-led campaigns on social media with digital earned media. December’s figures were reached by more than 121,200 creators working with 554 brands across the cosmetics, haircare, skincare, apparel and luxury fashion industries. Leading the list in each category is: Cosmetics 1. Charlotte Tilbury: $33.3M EMV 2. ColourPop: $31.9M EMV 3. Rare Beauty: $31.2M EMV Haircare 1. Redken: $7.3M EMV 2. Olaplex: $7.1M EMV 3. K18 Hair: $5.4M EMV Skincare 1. Drunk Elephant: $6.8M EMV 2. Elemis: $6.5M EMV 3. La Roche-Posay: $5.8M EMV Apparel 1. Fashion Nova: $89.7M EMV 2. Nike: $61.8M EMV 3. SHEIN: $37.8M EMV Luxury Fashion 1. Dior (Fashion): $29.1M EMV 2. Chanel (Fashion): $24.8M EMV 3. Louis Vuitton: $22.4M EMV In addition to the U.S. totals, CreatorIQ has EMV results for Europe, as well as the U.K. and France individually. The report also details the number of creators each brand works with, the number of posts each publishes on behalf of the brand, and brand-specific highlights that provide the context behind the numbers. To see which brands thrived thanks to impactful influencer marketing strategies, and to download additional data and qualitative insights on this month's top brands, visit the Top-10 Leaderboard site.

U.S. Beauty/Fashion Brands Gained $815.9 Million in Earned Media Value From Creator-Led Social Campaigns In December

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