Usyk vs. Fury boxing trailer presents the fighters’ anxiety as a waking nightmare

Boxing trailers are getting more and more creative. And this latest one, promoting the upcoming Oleksandr Usyk vs. Tyson Fury heavyweight bout, might be the most entertaining yet. Created by Saudi Arabian agency BigTime Creative Shop and directors Megaforce, the two-minute piece is centered on a fun premise: that each fighter has gotten in the other one’s heads. This is illustrated in creepy and surreal ways throughout, with enough humor (the sausage moment is great) to keep things from getting too bleak. Also read: Fury-Ngannou fight gets a truly earth-shattering promo The film, called “Obsession,” is set to Set to Kylie Minogue’s “Can’t Get You Out of My Head.” It follows other recent boxing trailers, including Accenture Song and Droga5’s earth-shattering 2023 promo for the Fury vs. Francis Ngannou fight. Usyk and Fury’s bout is happening Dec. 21 at the Kingdom Arena in Saudi Arabia. The first fight between them, back in May, saw Usyk crowned the first undisputed heavyweight champion of the 21st century. More Creativity coverage from Ad Age: Sign up for our daily Creativity newsletter to see the best stories of the day.

Usyk vs. Fury boxing trailer presents the fighters’ anxiety as a waking nightmare

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