Usyk vs. Fury boxing trailer presents the fighters’ anxiety as a waking nightmare
BigTime Creative Shop and directors Megaforce craft the latest playful and surreal spot for Riyadh Season
Editor's Pick
Boxing trailers are getting more and more creative. And this latest one, promoting the upcoming Oleksandr Usyk vs. Tyson Fury heavyweight bout, might be the most entertaining yet.
Created by Saudi Arabian agency BigTime Creative Shop and directors Megaforce, the two-minute piece is centered on a fun premise: that each fighter has gotten in the other one’s heads. This is illustrated in creepy and surreal ways throughout, with enough humor (the sausage moment is great) to keep things from getting too bleak.
Also read: Fury-Ngannou fight gets a truly earth-shattering promo
The film, called “Obsession,” is set to Set to Kylie Minogue’s “Can’t Get You Out of My Head.” It follows other recent boxing trailers, including Accenture Song and Droga5’s earth-shattering 2023 promo for the Fury vs. Francis Ngannou fight.
Usyk and Fury’s bout is happening Dec. 21 at the Kingdom Arena in Saudi Arabia. The first fight between them, back in May, saw Usyk crowned the first undisputed heavyweight champion of the 21st century.
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Credits
- Date
- Dec 06, 2024
- Client :
- Riyadh Season
- Agency :
- BigTime Creative Shop
- CEO :
- Mohammed Sehly
- CCO :
- Rayyan Aoun
- Creative Director :
- Saymon Medeiros
- Senior Business Director :
- Ziad Chehab
- Social Media Director :
- Nael Girgis
- Senior Agency Producer :
- Inas Nagy
- Senior Art Director :
- Gustavo Bilesimo
- Art Director :
- Bruno Freitas
- Production Company :
- Riff Raff Films
- Director :
- Megaforce
- Executive Producer :
- Tracey Cooper
- Producer :
- Kate Brady
- DOP :
- Arnaud Potier
- Production Designer :
- Andy Kelly
- Costume Designer :
- The Lipops
- Post Production :
- Selected Works
- Executive Producer :
- Sean Costelloe
- VFX Creative Director :
- Francois Roison
- Post Producer :
- Will Howland
- Colorist :
- Hannibal Lang
- 2D Lead :
- Pete Hodsman
- 3D Lead :
- Mickey O’donoghue
- Technical Director :
- Adame Boutrif
- Sound Design :
- 750mph
- Sound Design & Mix :
- Sam Ashwell
- Audio Head of Production :
- Olivia Ray
- Music House :
- The Hogan
- Music Supervisor :
- Sean Hogan
- Music Supervisor :
- Ludo Swaniker
- Music Supervisor :
- Letizia Pacchioni
- Music Artist :
- Kylie Minogue
- Recorded By :
- The Hogan
- Recorded By :
- Elephant Music
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