Hotels.com Wants the White House to Guarantee Paid Vacation for All Americans

Crispin, Porter & Bogusky Behind Campaign to Change Workforce Standard

Published On
Jul 17, 2014

Editor's Pick

Unlike other advanced economy nations like Japan and France, the U.S. doesn't guarantee vacation time for its workers. One in four Americans in the private sector don't have paid time off--translating to a total of 28 million deprived of official R&R time.

Travel company Hotels.com is hoping to change that with the launch of the Vacation Equality Project, which calls on consumers to petition the White House to guarantee "under-vacationed" Americans the paid respite they need.

The campaign was created out of Crispin, Porter and Bogusky, which previously created the celebrated socially-minded move for Amex, Small Business Saturday, created alongside Digitas.

Credits

Date
Jul 17, 2014
Agency:
Crispin Porter & Bogusky
Brand:
Hotels.com
Client:
Hotels.com
Vice President/Executive Creative Director:
Dan Donovan
Vice President/Creative Director:
Andrew Lincoln
Vice President/Creative Director:
Matt Talbot
Senior Copywriter:
Hemant Jain
Senior Art Director:
Ben Smith
Art Director:
Matt Lowber
Vice President, Director, Video Production:
Kate Hildebrant
Integrated Video Producer:
Annie Turlay
Vice President, Group Executive Producer, Integrated:
Jesse Jones
Interactive Senior Producer:
Dan Corken
Vice President, Account Director:
Kate Higgins
Content Supervisor:
Adam Barger
Content Manager:
Kimmy Cunningham
Production Company:
Tool of North America
Director:
Brent Bonacorso
Executive Producer:
Oliver Fuselier
Executive Producer:
Robert Helphand
Producer:
Joshua Greenberg
Managing Partner of Digital:
Dustin Callif
Executive Producer of Digital:
Chris Neff
Tech Creative Director:
Bartek Drozdz
Creative Director, Design:
Michael Sevilla
Designer:
Yuee Seo
Senior Digital Producer:
Norma Kwee
Telecine:
PLUS Productions, Boulder
Telecine Artist:
Chadwick Shoultz
Visual Effects:
PLUS Productions, Boulder
Editorial:
PLUS Productions, Boulder
Editor:
Chadwick Shoultz
Clean-up Artist:
Joshua Thiel
Post Producer:
Lennon Barnica
Junior Post Producer:
Nathan Folbrecht
Audio Post Production:
Sonic Union
Mix:
Steve Rosen
Music Company:
JSM Music
Composer:
Joel Simon
Composer:
Koki Sito
Vice President, Group Planning Director:
Jason De Turris
Senior Cognitive Anthropologist:
Brian O'Connell

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Project Type