Hotels.com Wants the White House to Guarantee Paid Vacation for All Americans
Crispin, Porter & Bogusky Behind Campaign to Change Workforce Standard
Jul 17, 2014
Unlike other advanced economy nations like Japan and France, the U.S. doesn't guarantee vacation time for its workers. One in four Americans in the private sector don't have paid time off--translating to a total of 28 million deprived of official R&R time.
Travel company Hotels.com is hoping to change that with the launch of the Vacation Equality Project, which calls on consumers to petition the White House to guarantee "under-vacationed" Americans the paid respite they need.
The campaign was created out of Crispin, Porter and Bogusky, which previously created the celebrated socially-minded move for Amex, Small Business Saturday, created alongside Digitas.