'Stay Away From my Va-jay-jay,' Sings Maya Rudolph in Film for Seventh Generation

Actress Performs a 'Vajingle' to Promote Additive-Free Feminine Products

Published On
Jun 14, 2016

Editor's Pick

Actress and SNL Alum Maya Rudolph studies the product description on the packaging of some Seventh Generation feminine pads, noting with interest how the brand's women's care products are free of "perfumes, unnecessary chemicals and chlorine processing." That discovery sends her belting out a ridiculous tune, in which she proclaims that she wants nothing nasty near her lady parts. Improv-ing throughout, she warns the villainous "Mr. Chemical" to "stay away from my va-jay-jay" and "don't live atop my tampon because it's a place where babies grow and everybody knows it's a sacred area of my lady bod-ay."

The film was created out of 72andSunny New York and directed by Prettybird's Matt Piedmont. It will run online and once on broadcast during TBS' "Full Frontal."

Credits

Date
Jun 14, 2016
Brand:
Seventh Generation
Client:
Seventh Generation
Agency:
72andSunny-New York
Company:
Seventh Generation
General Manager:
Joey Bergstein
Senior Brand Manager:
Julian Blazewicz
Managing Director:
James Townsend
Executive Creative Director:
Guillermo Vega
Director, Production:
Lora Schulson
Director, Strategy:
Tim Jones
Creative Director:
Wei Wei Dong
Creative Director:
Matthew Carey
Designer:
Rob McQueen
Writer:
Matt Vitou
Executive Producer:
Kerli Teo
Senior Producer:
Ryan Chong
Director, Strategy:
Marshall Ball
Senior Strategist:
Jennifer Lewis
Strategist:
Carol Chan
Group Brand Director:
Marianne Pizzi
Brand Director:
Brittni Hutchins
Brand Director:
Lauren Smith
Brand Manager:
Jonathan Weiss
Interactive Producer:
Vishal Dheiman
Junior Art Director:
Brigitte Bishop
Business Affairs Director:
Julie Balster
Business Affairs Manager:
Marissa Burnett
Junior Business Affairs Manager:
Laura Fraser
Film Production Company:
Pretty Bird
Director:
Matt Piedmont
Executive Producer:
Ali Brown
Vice President:
Ali Brown
Editorial:
Final Cut
Editor:
Patrick Colman
Executive Producer:
Sarah Roebuck
Head of Production:
Jen Sienkwicz
Producer:
Penny Ensley
Assistant Editor:
Andre Castiglioni

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