Las Vegas Convention and Visitors Authority : Vegas Bound
Las Vegas-based agency R&R Partners is promoting its hometown tourism trade with a new web-based campaign that documents a few hard-working small-town Americans enjoying some overdue vacation time in the casino-filled desert mecca.

Editor's Pick
Las Vegas-based agency R&R Partners is promoting its hometown tourism trade with a new web-based campaign that documents a few hard-working small-town Americans enjoying some overdue vacation time in the casino-filled desert mecca.
The agency picked a few lucky folks from the small town of Cranfills Gap, Texas to go on a Vegas vacation and captured their various experiences in web videos. The site for the campaign follows each group through webisodes that feature footage from their trip. Additionally, visitors to the site can learn more about "The Gap" and its 358 residents through videos and also plan their own trip to Vegas.
The campaign also includes a TV spot and this week, the various characters from Cranfills Gap will be appearing on late-night talk show Jimmy Kimmel Live.
Credits
- Date
- Jan 26, 2009
- Agency :
- R&R Partners
- Group Creative Director :
- Arnie DiGeorge
- Creative Director :
- Doug Finelli
- Associate Creative Director :
- Steve Andrews
- Copywriter :
- Tony Marin
- Art Director :
- Glen Scott
- Agency Producer :
- Dustin Oliver
- Vice President, Broadcast :
- Don Turley
- Production Company :
- Synthetic Pictures
- Director/Executive Producer :
- Justin Corsbie
- Line Producer :
- Christopher Rogers
- Supervising Producer :
- Nicole Henrich
- Producer :
- Andrew Lee
- Editorial Company :
- Rex Edit
- Executive Producer of Editorial :
- Bill Fortney
- Editorial Producer :
- Chanel Boyd
- Senior Editor :
- Kevin Anderson
- Online/Visual Effects :
- Vendetta Post
- Visual Effects Artist/Conformist :
- Pete Mayor
- Telecine :
- Riot
- Colorist :
- Bob Curerri
- Mix :
- POP Sound
- Mixer :
- Tim West
- Music/Sound Design :
- Yessian Music
- Creatives :
- Brain Yessian
- Web Production :
- Critical Mass
- Associate Creative Director :
- Duane Wheatcroft
- Art Director :
- Jeremy Hlinak
- Still Photographer :
- Anthony Kurtz
- Art Producer :
- Alexandra Kopp
Need a credit fix? Contact the Creativity Editors
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