Las Vegas-based agency R&R Partners is promoting its hometown tourism trade with a new web-based campaign that documents a few hard-working small-town Americans enjoying some overdue vacation time in the casino-filled desert mecca.
The agency picked a few lucky folks from the small town of Cranfills Gap, Texas to go on a Vegas vacation and captured their various experiences in web videos. The site for the campaign follows each group through webisodes that feature footage from their trip. Additionally, visitors to the site can learn more about "The Gap" and its 358 residents through videos and also plan their own trip to Vegas.
The campaign also includes a TV spot and this week, the various characters from Cranfills Gap will be appearing on late-night talk show Jimmy Kimmel Live.