Verizon Gaming imagines life in a glitchy world plagued by lag

Spot promoting 5G Ultra Wideband from Madwell took six months to create

Published On
May 13, 2021

Editor's Pick

It’s morning in America. The sun is shining, birds are chirping, and sprinklers are sputtering blocky artifacts arrested in mid-air. A paper route gets more interesting with the courier levitating a yard away from their bike. Vans sprout tree limbs, doors refuse to open and cats teleport into signposts as it becomes apparent that this is no ordinary suburb.

A new spot titled "The Reset" for Verizon renders a Matrix-like world where nothing is dependable or static, one that changes like malevolent machines are in control—if the machines were easily distracted.

It’s the physical manifestation of lag, that annoying delay between call and response that has been the bane of gamers since the first network. Pathing problems send people disappearing into walls and vehicles into paroxysms. Eventually, the floor gives way and entire world comes crashing down—a welcome respite from the maddening chaos.

The spot promotes Verizon’s 5G Ultra Wideband and comes from agency Madwell. Doug Liman directed via Independent Media, with post-production by MPC. The ambitious scenario took six months to create and channels glitches from games over the last few decades. (If only Cyberpunk 2077’s problems were restricted to latency.) It’s running in digital, out-of-home and social placements through Jun. 30.

Credits

Date
May 13, 2021
Client :
Verizon
Agency :
Madwell
Co-founder / Chief Creative Officer :
Chris Sojka
Creative Director :
Ryan Howard
Copy Director :
David Salisbury
Associate Creative Director :
Micky Treutlein
Associate Creative Director :
Matt Fry
Associate Creative Director :
Alex Kaufman
Chief Operating Officer :
Sandy Sherman
Senior Producer :
Jacquelyn Maloney
Creative Producer :
Hilary Krishnan
VP Client Services :
Gaby Benitez
Account Director :
Colin McKenzie
Account Supervisor :
Kristen Paterno
Strategy Director :
Ben X. Trinh
EVP and Chief Marketing Officer :
Diego Scotti
SVP and Chief Creative Officer :
Andrew McKechnie
VP Marketing Communications :
Dave Bowen
Executive Director Consumer Marketing :
Colby Schneider
Manager Creative Strategy :
Will Langenberg
Manager Broadcast Production :
Emily Fleischer
Business Affairs Company :
Hailstorm
Founder CEO :
Michelle McKinney
Partner Business Affairs Director :
Christina Rust
Production Company :
Independent Media
Director :
Doug Liman
Production Company Executive Producer/Managing Director :
Susanne Preissler
Production Company Executive Producer :
Liam Ahern
Director of Photography :
Hoyte van Hoytema
Editorial Company :
Lost Planet Editorial
Editor :
Saar Klein
Assistant Editor :
Danny Conner
Assistant Editor :
Steven San Miguel
Editorial Executive Producer :
Krystn Wagenberg
Editorial Producer :
Casey Cayko
Post-Production :
Moving Picture Company
Creative Director :
Alvin Cruz
2D Lead :
David Piombino
3D Lead :
Chris Bernier
Colorist :
Kristopher Smale
Producer :
Gwen Frey
Producer :
Nicole Melius
Managing Director :
Angela Lupo
Executive Producer :
Matthew Loranger
Production Coordinator :
Stephen Dierks
On-Set VFX Supervisor :
Alvin Cruz
On-Set VFX Supervisor :
Brandon Thomas
2D Team :
Tim Crean
2D Team :
Chris Green
2D Team :
Esther Song
2D Team :
Renato Carone
2D Team :
Todd Sarsfield
2D Team :
Mazyar Sharifian
2D Team :
Dylan Nett
2D Team :
Kyle Andal
2D Team :
Gerard Andal
2D Team :
Michael Glen
2D Team :
Chris Gereg
2D Team :
Jeen Lee
2D Team :
Dan Giraldo
2D Team :
Mayank Shekar Tiwari
2D Team :
Satya Narina
2D Team :
Dilipan J
2D Team :
George Gijo Peter
2D Team :
Hanuma Hanumath Prasad
2D Team :
Malligeswaran K
2D Team :
Manideep Sanisetty
2D Team :
Shalwin Shaiju
2D Team :
Vipin Tripathi
Bangalore Compositing Supervisor :
Rashabh Ramesh Butani
Bangalore Compositing Lead :
Rajesh Kumar Kaushik
3D Team :
Chris Wachter
3D Team :
Roberto Maki
3D Team :
Andrew Boccio
3D Team :
Lucy Choi
3D Team :
Jessie Amadio
3D Team :
Jemmy Molero
3D Team :
Ash Yee
3D Team :
Brandon Thomas
3D Team :
Mirelle Underwood
3D Team :
Andrew Ortiz
3D Team :
Jean Choi
3D Team :
Maximilian Mallmann
3D Team :
Bibin Balin
3D Team :
Richard Morton
3D Team :
Arun Ramkrishna Sharma
3D Team :
Kuntal Kanti Bera
Bangalore 3D Supervisor :
Jacob T Oommen
Bangalore 3D Supervisor :
Kunal Sarkar
Bangalore Assets Lead :
Bibin Balan P
Bangalore Assets Team :
Jyoti Prakash Panda
Bangalore Assets Team :
Sandeep B K
Bangalore Assets Team :
Sandeep Grover
Bangalore Assets Team :
Ullas Thunga k
Bangalore Assets Team :
Gangadhar Durga Molleti
Concept Art :
Roger Hom
Lead DMP Artist :
Daniel Bayona
Bangalore DMP Lead :
Radhakrishnan R
Bangalore DMP Team :
Joyett Granfred Fernandes
Bangalore DMP Team :
Sachin Dhapudkar S
Bangalore DMP Team :
Shanmugavel V
Design :
Stephane Rodriguez
Design :
Farid Ghanbari
Design :
Gianna Yarull Urena
Previs Artist :
Simon Halpern
Head of Visualization :
Patrick Smith
Production Manager :
Kristen Aasen
Previs Producer :
Mary Loibl
Visualization Coordinator :
Max Read
Color :
Kristopher Smale
Color Assist :
Taylor Pool
Color Producer :
Caitlin Forrest
Color Associate Producer :
Phoebe Torsilieri
Color EP :
Meghan Lang Bice
Bangalore Line Producer :
Chanakya Chander
Bangalore Production Coordinator :
Sahil Sunil Wadhwani
Matchmove Lead :
Elangovan Ganeshan
Matchmove Team :
Ankit Dheraj Toppo
Matchmove Team :
Konduru Achiraju
Matchmove Team :
Rais Pinjari
Matchmove Team :
Shakti Jadhav
Matchmove Team :
Smijumon Viswanathan
Roto & Prep Supervisor :
Silambarasan RP
Prep Team :
Anand Prakash Singh
Prep Team :
Anilkumar Madhavan
Prep Team :
Guthikonda Venkateswara Rao
Prep Team :
Irshad Abdulla
Prep Team :
Jagadeesh Dasari
Prep Team :
Putta Mahesh
Roto Team :
Abhijith Sekhar
Roto Team :
Dibin Dharmendran
Roto Team :
Gurram Srinivasulu
Roto Team :
Hemanth Munithimma Reddy
Roto Team :
Manjunatha Narasimmaiya
Roto Team :
Noti Malakondareddy
Roto Team :
Saloni Mehta
Roto Team :
Selvakumar Somasundaram
Roto Team :
Thota Ramaseshu
Roto Team :
Vadiraj Kupaneshi
Roto Team :
Raghvendra Singh
Sound Design Company :
Machine Head
Sound Designer :
Stephen Dewey
Mix Company :
Lime Studios
Mix Executive Producer :
Susie Boyajan
Mix Senior Producer :
Kayla Phungglan
Mixer :
Jeff Malen
Mixer :
Matt Miller
Mix Assistant :
Meg Ochs
Mix Assistant :
Ian Connie
Music Track :
A Life of Illusion
Performed by :
Joe Walsh
Written by :
Kenny Passarelli
Written by :
Joe Walsh
Courtesy of :
Ralip Music
Courtesy of :
Wow
Courtesy of :
Flutter Music
Courtesy of :
Sony Music Publishing

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