Verizon to host Super Bowl ‘FanFests’ at stadiums in all 30 NFL markets this February
The telecom will host on-field activities, NFL meet-and-greets and live musical performances on Super Bowl Sunday
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Verizon is bringing its own Super Bowl LIX watch parties to stadiums and venues in all 30 NFL markets this February.
On Super Bowl Sunday (Feb. 9), the telecommunications company will host “FanFests” in cities across the country for Verizon customers, where they can bring guests to watch the games at local football stadiums and enjoy food and beverages from local vendors, participate in on-field activities at the stadiums and more.
Led by agencies Momentum and Ogilvy, Verizon will host on-field activities at venues including MetLife, SoFi, Mile High and Nissan Stadiums as well as Empower Field, including photo opportunities in the end zones, tours of the locker rooms and tailgate party games.
Verizon customers who attend will can meet NFL legends in their hometowns, including Tiki Barber, Emmanuel Sanders, Patrick Willis, Derrick Brooks, Jason Witten, Marshall Faulk, Jamaal Charles, Jason Taylor and others, as well as enjoy live entertainment.
Also read: Verizon refreshes brand with new logo and updated take on ‘Can you hear me now?’
The brand will host performances from the Rams Mariachi band and Texans Gameday presentation team, as well as local DJs such as DJ Infared, DJ Jay Ejercito, DJ Split Second Sound and more at select locations.
Each event will feature food prepared by local chefs, such as chef Stacey Weber, who oversees culinary operations for the Arizona Cardinals, and chef Rocco Whalen, owner of Farenheit, one of Cleveland’s hot spots.
Fans will additionally have access to exclusive team memorabilia in select cities.
The nationwide campaign is a first for Verizon, as the brand has made a push in the last year for more rewards and access to exclusive events for its customers. Among the perks offered to customers, members have gained access to concert pre-sales, music and sports events, VIP lounges and red carpet premieres.
In October, the brand tapped Latin artists Becky G and Xavi to launch a concert series for the Verizon Access platform.
Tickets for the Super Bowl experiences are available online as of Jan. 3.
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Credits
- Date
- Jan 03, 2025
- Client :
- Verizon
- Agency :
- Verizon
- Agency :
- Momentum
- Agency :
- Oglivy
- Agency :
- The Community
- Agency :
- Turner Duckworth
- Agency :
- Publicis Worldwide
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