Verizon refreshes brand with new logo and updated take on ‘Can you hear me now?’

The visual changes are accompanied by a raft of new programs and benefits for customers

Published On
Jun 27, 2024

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Verizon has introduced a brand refresh that centers the color red and the letter “V”—and briefly revives the classic line “Can you hear me now?”—as the company also rolled out new programs and benefits for customers.

The 90-second anthem spot above stars a real Verizon network engineer, Mike Morgan, as the “test man”—the role famously played for years by Paul Marcarelli. The film them transitions to show other things you can do “now” with Verizon.

Concurrently, Verizon is launching myHome, an extension of its myPlan mobile offering, and introducing an always-on guaranteed phone trade-in program for new and existing mobility customers. It also unveiled Verizon Access, a platform for all customers that provides exclusive access to events and experiences including NFL games, music festivals, concerts and more. Verizon Business is also launching a smartphone management solution that offers business customers more choices for managing their company’s smartphones.

Ogilvy New York led the TV work, while Turner Duckworth led the rebrand. Check out some of the visual assets from the rebrand below.

Verizon's new logo

Posters from Verizon's new campaign

Posters from Verizon's new campaign

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