A little girl's autumn monologue kicks off new brand platform for retailer Very

Spot directed by Gary Freedman is first work from Grey London for the e-commerce brand

Published On
Oct 07, 2020

Editor's Pick

A little girl's cute monologue about the joys of autumn features in a new spot for U.K. online retailer Very, the first work from recently appointed agency Grey London.

The ad sees the girl talking to her toy Hulk figurine by herself in a playground, describing all the things she likes about the season, from hot chocolate, Bonfire Night and roast potatoes to Mum and Dad moving "from the white stuff to the red stuff." (We're assuming she means wine here.) Directed by Gary Freedman at Independent Films, the spot strikes an authentic, almost improvised, tone.

The ad is the first iteration of a new brand platform for Very that aims to focus on living life in the moment—particularly important, says the brand, in 2020. "‘Life is This Very Moment’ is here to remind us all that life happens now, and no moment is too small," said Raquel Chicourel, chief strategy officer at Grey London, in a statement. "This platform feels very much in tune with a lot of what we are all collectively experiencing today."

Carly O’Brien, Chief Marketing Officer at The Very Group, added, “Our strategy features moments from everyday life that are universal and culturally relevant, told through the lens of the consumer. Insightful, warm, optimistic and real throughout, the aim is to underline Very’s position at the heart of everyday life and to convey the humanity of our brand – helping, supporting, understanding – with the tone of a friend talking.”

Previous advertising for the brand, via former agency St Luke's, included some cute animated holiday spots and the brand is now planning a Christmas campaign in line with the new platform.

Credits

Date
Oct 07, 2020
Client :
Very
Agency :
Grey-London
CMO :
Carly O’Brien
Senior Brand Manager :
Kim Pritchard
Creative Chairman :
Javier Campopiano
Creative Director :
Matt Moreland
Creative Director :
Chris Clarke
Creative Team :
Emma Thomas
Creative Team :
Ryan Delaney
Creative Team :
Angela Harding
Creative Team :
Terry O’Neill
CSO :
Raquel Chicourel
Strategy Director :
Jess Smith
Group Business Director :
Kate Ilott
Business Director :
Tamsine Foggin
Business Director :
Charlotte Coughlan
Account Director :
Natasha Thomas
Account Director :
Naomi Templeman
Account Manager :
Emilie Jenner
Account Executive :
Meg Johns
Agency Senior Producer :
Maxine Hose
Agency Assistant Producer :
Kate Reynolds
Agency Print Producer :
Toby Horrocks
Production Company :
Independent Films
Producer :
Sara Cummins
Producer :
Jani Guest
Director :
Gary Freedman
DOP :
Barry Ackroyd
Production Design :
Jacqueline Abrahams
Post Producer :
The Assembly Rooms
Post Producer :
Dan Breheny
Editor :
Adam Spivey
Post Producer :
MPC
Post Producer :
Phil Whalley
Colorist :
Matthieu Toullet
VFX Artist :
TBV
Audio Post Producer :
750mph
Audio Post Producer :
Mary-Ann D’Cruz
Sound Engineer :
Sam Ashwell

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