The Kiwi Accent Baffles Santa in Air New Zealand's Funny Holiday Film
Airline's Festive Spot Sees Elves Start Making Toys Like a 'Puggy Bank' and an 'Earplane'
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Air New Zealand -- known for its amusing campaigns such as an in-flight safety video featuring hobbits -- pokes fun at its country's native Kiwi accent in this year's holiday spot.
In the ad, Santa and his elves are baffled by requests from New Zealanders such as a "puggy bank," a book of "magic trucks" and a "earplane." One little boy even asks for what sounds like a "new beard." The elves start assembling said items, until a furious Scottish-accented elf intervenes. Then, it's down to the cabin crew from Air NZ to explain the real meaning of the Christmas requests.
As part of the campaign, by Host/Havas, some of the mistaken toys that the Santa elves made will be given away by the airline on social media throughout December.
Air New Zealand Chief Marketing and Customer Officer Mike Tod says in a statement: "While it's no secret the Kiwi accent has been misunderstood at times, it's also a signature part of our service. In fact, for many Kiwis, being welcomed onboard an Air New Zealand flight by crew after being offshore for some time makes them feel instantly back at home. We wanted to celebrate the festive season and the Kiwi accent in a humorous and uniquely Air New Zealand way."
Credits
- Date
- Nov 30, 2017
- Brand :
- Air New Zealand
- Client :
- Air New Zealand
- Agency :
- Host/Havas
- Chief Creative Officer :
- Darren Spiller
- Executive Creative Director :
- Jon Austin
- Senior Copywriter :
- Hadleigh Sinclair
- Senior Art Director :
- Jack Delmonte
- Group Account Director :
- Oli Cassidy
- Senior Account Director :
- Jo Thomasson
- Planning Director :
- Jess Page
- Broadcast Producer :
- Karen Muxworthy
- Production Company :
- Finch
- Director :
- Alex Roberts
- Executive Producer :
- Corey Esse
- Producer :
- Amy Dymond
- Director, Photography :
- Tim Tregoning
- Production Designer :
- Bruce Everard
- Editor :
- James Ashbolt
- Edit House :
- Arc Edit
- Post Production :
- Finch
- Music :
- Song Zu
- Photography :
- Matt Baker
- Photography Production :
- Louis & Co
- Media Agency :
- Dentsu Aegis Network
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