Kids take the throne at the back of the bus in Very's back-to-school ad

Grey's fun spot is set to Stormzy's 'Big for your boots'

Published On
Aug 16, 2021

Editor's Pick

A super-confident kid tries to rule the schoolbus in badass style in a fun new back-to-school ad from U.K. retailer Very. 

In the spot, directed by the Bobbsey Twins for Grey London, a young boy dressed in clothes from Very boards the top deck of the bus and eyes up the coveted back seat, traditionally taken by the older kids.

He strides towards it, fist-bumping other kids and heads toward the rear of the vehicle as if he's a royal heading for his throne, his path lined with subservient knights. Just as he's about to be crowned, an older girl demanding the seat brings him back to reality. 

The ad is running on video-on-demand channels as well as in cinemas. There will also be YouTube pre-rolls and accompanying out-of-home ads running until September 4.

Very isn't the only U.K. back-to-school ad channeling hip-hop cool this summer; back in July agency Impero debuted a campaign for George at Asda which featured kids rapping in the school playground. 



Aug 16, 2021
Client :
Agency :
Chief Marketing Officer :
Carly O’Brien
Head of Brand & Customer :
Katrina Ward-Smith
Senior Brand & Growth Marketing Lead :
Joseph Howman
Brand Manager :
Zoe Redmond
CCO & President :
Laura Jordan Bambach
Global Creative Partner :
Javier Campopiano
Group CD & Writer :
Matt Moreland
Group CD & Writer :
Chris Clarke
Raquel Chicourel
Agency Planner :
Polly Goodman
Agency Planner :
Annalisa Roy
Managing Partner :
Nathan Gainford
Business Director :
Beatrice Clarke
Account Director :
Charlie Pullan
Agency Senior Producer :
Maxine Borkett
Agency Assistant Producer :
Alicia Cordell
Production Company :
Production Company Producer :
Fran Thompson
Production Company Executive Producer :
Patrick Craig
Director :
The Bobbsey Twins
Nanu Segal
Post Producer :
Angela Hart
Post Producer :
Stitch Editing
Editor :
Leo King
Editor :
Stitch Editing
Colorist :
George K
Colorist :
Black Kite Studios
Post Producer :
Phil Whalley
Post Producer :
Black Kite
VFX Artist :
Hugo Saunders
VFX Artist :
Black Kite Studios
Lead Sound Engineer :
Munzie Thind
Lead Sound Engineer :
Grand Central

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Project Type