Viacom CBS is using its networks to educate audiences on the importance of social distancing during the coronavirus pandemic.
The campaign #AloneTogether, created with the Ad Council, targets young people and encourages them to stay home and find comfort and connection through entertainment. A focus on mental health during the outbreak is a key part of the effort, emphasizing that social distancing doesn’t have to mean social isolation.
ViacomCBS talent, including “Jersey Shore’s” Pauly D, “Daily Show” host Trevor Noah and RuPaul, are featuring the campaign on their social platforms.
The campaign will include self-shot videos and live takeovers from music and celebrity talent, each sharing how they are handling social distancing.
ViacomCBS will also highlight the profiles of young people who are making a difference during the pandemic.
The media company is developing a toolkit of assets that can be used by other broadcast, cable, digital, social and audio companies.
This is part of a larger partnership between the Ad Council, White House and top media and digital companies regarding getting out key messaging surrounding the coronavirus.