French broadcaster Canal goes retro in its latest campaign, which humorously recalls the innovations we thought exciting in the 1980s in order to remind us how easy it is to watch TV today.
In one spot, seen here, a family goes berserk with excitement over what's on offer at the local video store. Another shows a couple of guys marveling over how a new video recorder means they can go bowling and still not miss their favorite football match. A third ad sees a family going on vacation on their camper van, and taking a TV set with a built-in VHS deck in order to keep the kids entertained. There's also one showing a couple warring over what to watch on TV who take advantage of special two-TV offer and yet another depicting a guy delighted by his membership of a soccer fan club (videos sent in the mail every week).
The campaign, created by BETC Paris, and directed by Blacktool at Blacktool TV, has fun with the '80s styling and fictional brand names like "Grundt," "Portatech" and "Video Boulevard," which will seem all too familiar to any child of the era.
Of course, the point is to reinforce how much things have changed, with all of these TV-watching needs now satisfied by Canal's various offerings like multple screens, family accounts and cloud DVR. But no doubt we'll be laughing at all that, too, in 40 years' time.