Google Cloud nailed its March Madness predictions
Eleven turned around TV spots during Final Four halftime breaks
Editor's Pick
Last month, Google rolled out March Madness spots touting the number-crunching capabilities of its cloud computing services. What better dataset to dig through than NCAA game stats?
Now that the tournament is over, it's clear that Google wasn't overestimating its own predictive prowess. At halftime during the Final Four games, Google fed data from the first half into its algorithms to create a prediction about how the second half would play out. Then, along with creative agency Eleven, they had 10 minutes to create a 30-second spot that ran on CBS before gameplay resumed. The accuracy is impressive.
During the Loyola vs. Michigan game, Google Cloud predicted 29 rebounds in the second half. There were 29. During the final game between Villanova and Michigan, the Cloud predicted a 76.4 percent chance of at least 21 three-pointer attempts. Final count: 24. Now as long as Google Cloud can't start placing bets on its own, we'll be all right.
Credits
- Date
- Apr 03, 2018
- Agency :
- Eleven Inc.-San Francisco
- Chief Creative Officer :
- Mike McKay
- Creative Director :
- Chad Leitz
- Creative Lead :
- Jason Rosenberg
- Creative Lead :
- John Friedman
- Creative Lead :
- Tyler Coonts
- Creative Lead :
- Matthew Klug
- Art Director :
- Fabio Benedetto
- Art Director :
- Tom Zukowski
- Copywriter :
- Mike Lars White
- Copywriter :
- Sarah Bengard
- Art Director :
- Mike Butler
- Art Director :
- Tufan Guzeloglu
- Designer, Motion Graphics :
- Michael Fortunato
- Business Director :
- Jessica Huffman
- Business Associate :
- Caitlin OMalley
- Executive Integrated Producer :
- Jenny Hardin
- Head of Content and Digital :
- Dave Evans
- Tech Director :
- Chuck Nelson
- Tech Director :
- Celso de Melo
- Executive Digital Producer :
- Julie Notaro
- Executive Digital Producer :
- Ciaran Rogers
- Digital Producer :
- Sarah Betts
- Executive Producer :
- Paul Golubovich
- Content Producer :
- Luke Rzewnicki
- Content Producer :
- Ilene Kramer
- Content Producer :
- Rachel Saxon
- Live Producer :
- Melanie Murphy
- Associate Producer :
- Kevork Demirjian
- Head of Activation :
- Gary Stein
- Director, Analytics :
- Joel Kleinman
- Social Strategist :
- Jessica Gast
- Director, Strategy :
- Orit Peleg
- Print Producer :
- Mary Pestell
- Print Producer :
- Jeannine Giordan
- Art Producer :
- Analisa Payne
- Production Partner :
- Cloneless
- Production Partner :
- Gentleman Scholar
- Production Partner :
- Lime Studios
Need a credit fix? Contact the Creativity Editors