Lowe's is No. 2 in Integrated/Interactive for Brilliant Use of Vine
Vine videos feature quick, useful tips
Published On
Apr 30, 2013
Editor's Pick
Lowe's is probably one of the few marketers actually using Vine for something functional. BBDO NY collaborated with the home improvement store on a series of Vine videos that feature home improvement tips -- like using pillowcases to organize sheets, or removing stripped screws. See all of them on the right, and read more about the work in our CaT section.
Credits
- Date
- May 01, 2013
- Brand :
- Lowe's
- Client :
- Lowe's
- Agency :
- BBDO-New York
- Chief Creative Officer :
- David Lubars
- Executive Creative Director/Production :
- Wil Boudreau
- Creative Director :
- Dominick Baccollo
- Art Director :
- Danny Adrain
- Copywriter :
- Roberto Danino
- Director :
- Meagan Cignoli
- Executive Producer :
- Kevin Wilson
- Producer :
- Theresa Reyes
- Interactive Producer :
- Daniel Murphy
- Producer Assistant :
- Michael Gentile
Need a credit fix? Contact the Creativity Editors
Project Type