Vintage vibes, future tech: Filmsupply launches new footage research campaign
Filmsupply’s retro “Easy as F” campaign promises footage at the push of a button.
With the release of its “Easy as F” campaign, Filmsupply has found a unique way to tell the world about its complimentary footage research services that have long been a favorite of the company’s customers and clients.
Complimentary footage research is exactly what it sounds like—a free “find my footage for me” perk that’s available to everyone. The offering isn’t new, but it’s a game-changer for those who use it, and the eye-catching “Easy as F” campaign was created to bring even more users to the time-saving concierge service.
The star of the campaign is the Instant Footage Research Device (IFRD), a stylish piece of desktop hardware that’s as handy as it is head-turning. The device represents a generational leap in footage research technology and is available to order on the campaign landing page: www.filmsupply.com/Device
The IFRD saves time by eliminating traditional email exchanges and turns footage research into a one-button affair: Press the F button to connect with a footage research specialist, who will send high-quality cinematic footage back within a single business day.
While the IFRD’s sleek hand-held form factor has undeniable throwback appeal, the technology at the core of the device is a groundbreaking innovation: the one-touch, intuitive interaction component InterFace UI.
Other campaign assets include banner ads, a landing page, case studies, videos and a print-on-demand poster showcasing the “Easy as F” tagline. Additionally, a lower-priced Collector’s Edition display model of the IFRD will be available for purchase, featuring pre-recorded messaging.
The campaign’s visuals are a throwback to iconic magazine ads of decades past, like Volkswagen’s famous “Lemon” ad and early video game branding.
While the Instant Footage Research Device is a playful way to highlight a meaningful workflow solution offered by the global leader in cinematic footage licensing, the IFRD is not a toy.
“The Instant Footage Research Device is the competitive advantage marketers and advertisers have been looking for,” said Will Meier, Filmsupply’s VP of marketing. “This device gives you a direct line to footage that will bring your vision to life and put a smile on your client’s face.”