Cute kids rule Visa's Christmas ad competition

Edinburgh retailer Bon Tot's video featuring little ones performing a Queen classic will appear on U.K. TV this weekend

Published On
Dec 18, 2019

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With the release of its U.K. holiday ad campaign in November, Visa encouraged small business owners to create copycat versions of the film in a competition to get their spot on TV. 

Now it's revealed the winner, and it's a cute effort by Edinburgh children's clothing retailer Bon Tot, which sees five talented kids exploring the independent retailers of St. Stephen's Street in Stockbridge, Edinburgh while singing along to Queen's "Somebody to Love," as in the original ad by Saatchi & Saatchi.

The kids give it their all (and it helps that the clothes are super-stylish as well). In fact, it works both as an ad for the store, and for Visa's strategy of encouraging people to shop local.

According to Visa, the competition, which was judged by Visa executives, received a total of 47 entries featuring 100 retailers. The spot, which has already had over eight thousand Instagram views, will run this weekend (Dec. 22) in  a primetime advertising spot during reality show "Dancing on Ice."