Vision Express Journeys Through the Eye in Cinematic Spot

Dare Interprets the Anatomy of an Eye

Published On
Feb 25, 2014

Editor's Pick

Dare and 1st Ave Machine's Roman Rutten show you the importance of a regular check in with your opticians at Vision Express with a stunning spot that interprets in artistic ways the anatomy of an eye. Working with the VFX team at Fieldtrip, the agency mixes live-action, CGI and special effects, although Mr. Rutten tried to include as much in-camera as possibke, using special effects tank shots, and high-speed filming.

Credits

Date
Feb 25, 2014
Brand:
Vision Express
Client:
Vision Express
Agency:
Dare
Director:
Roman Rutten
Production Company:
1st Avenue Machine
Grade:
George K.@MPC

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Project Type