VML Atlanta Launches “YOU” Campaign for Lenovo

As Lenovo announced the drop of its new premium, innovative AI PC products, it’s launched a major marketing campaign to mark its position as an AI leader. Led by Emily Ketchen, Chief Marketing Officer and VP of Lenovo’s Intelligent Devices Group and International Markets and created by VML Atlanta, the creative strategy places the creative, consumer, or commercial user aka “You” at the center of the campaign: “You” as a creative focal point, illustrates how AI learns from you, intuitively personalizing your Lenovo device to help you, protect you, supercharge you and inspire you.

This isn’t a laptop launch, it’s a “you” launch. VML focused creative on the ultimate personalization of this new AI powered laptop that adapts and customizes to your unique needs as you use it. Although most tech launches must focus primarily on the product and its specs, this campaign was designed to feel like it was launching you, the user, in every capacity. Ads highlight B2B and B2C users across the globe, shot as products with headlines like “Introducing The Andre” and “Introducing The Aiko” and encompasses video, social, and digital executions. The result is a uniquely human first product launch campaign for one of the most personal laptops to hit shelves.