VMLY&R and BabyQuest launches the first-ever digital platform that helps those struggling with infertility find employers that cover their treatment

Published On
Apr 26, 2022


Nearly 60% of the US population rely on employers to access healthcare. However, 70% of companies choose to exclude an essential coverage – infertility – leaving 16 million American women without treatment – which costs up to $25,000 each attempt. Unable to afford a chance to have a child, they take on massive debts, wipe their savings, even sell their homes in the pursuit of parenthood. Working for a company that covers fertility care would remedy the financial burden of treatment. However, most employers don’t disclose benefit details upfront, and infertility isn’t a topic candidates feel comfortable asking during job interviews.

VMLY&R and BabyQuest together created a web tool and database that allows people to easily search and determine whether a company will cover fertility coverage in their insurance - called Fertility Finder - giving people the power to test companies for fertility coverage.

“Fertility Finder by Baby Quest is an extension of our already successful grant program, providing valuable information that connects millions who struggle with infertility with companies that cover the procedures they need to get pregnant,” said Pamela Hirsch, Co-Founder of BabyQuest Foundation.

Users can input the name of the company and those that have been input into the database will appear with a positive symbol. Additionally, if that company has current positions open, those job listings will appear on screen. The digital tool uses a job vacancy API to integrate listing data from multiple job boards across the public domain.

Fertility Finder connects women struggling with infertility to US employers who offer fertility treatment through company-based health insurance.

All visitors need to do is type in the name of an employer in our test stick interface. In case of positive results, an integrated job vacancy API pulls up job openings in that company in real-time, from multiple job boards across the public domain, including LinkedIn, indeed and Monster.com.


Apr 26, 2022
Agency :
Jason Xenopoulos
Auge Reichenberg
Creative Direction Art :
Joao Jackel
Creative Copywriter Director :
Fabio Ozorio
Experience Design Director :
Andy McLeod
Senior Program Manager :
Andrea Rey Rosado
Managing Director :
Adam Woullard
Head of Communications :
Suzie Warner
Global Communications Director :
Jinie Kwak
Tech & Experience Lead :
Terrence Chambers
Group Creative Director :
Michael Smith
Strategist :
Annelise Vought
Art Director :
Rodrigo Cabello
Art Director :
Guillermo Aracena
Editor :
Diego Martintereso
Kinetic Worldwide
Michael Lieberman
Investment Director :
Brittany Eckett
Client :
Executive :
Kleber Tolezani
Executive :
Mino Mazzamati
PMO leader/ Strategist :
Geovana Crema
Developer :
Roger Cruz
Developer :
Luis Peixoto
Developer :
Howard Medeiros
Developer :
Felipe Matheus
Designer :
Filipe Ritto
Bruno Venga

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