Volkswagen highlights the fact that it's installing more free car charging points for all drivers in a new commercial that has fun with the idea that it doesn't want to promote any other car brands.
In the ad, a man struggles to locate his car as they are all covered by sheets—with the exception of a VW, which drives off. As the vehicle drives through the city, all the other automobileswe see are similarly cloaked—whether they're being fixed by a mechanic, stopped by the police, hosed down at the car wash or driven by a driver-in-training doing bunny hops.
The mystery is finally explained when the Volkswagen driver pull up to charge her car at a Tesco supermarket. The voiceover explains that the company is installing electric charging points at 400 stores—and they're available even to the car brands they’d rather not promote on television.
Adam&Eve/DDB was behind the ad, directed by Billy Boyd Cape at Academy Films. It's running on U.K. TV and online.
“This is a fun and light-hearted spot—which, despite the tone, delivers a serious message thanks to good, old-fashioned story-telling," said Antony Nelson, executive creative director, Adam&Eve/DDB, in a statement. "These chargers aren’t just free for Volkswagen drivers. They’re free for everyone, even the car brands Volkswagen (for obvious reasons) would rather not show on TV.”