Volkswagen hides its rivals to highlight electric charging
Spot from Adam&Eve/DDB promotes free charging points for any car
Editor's Pick
Volkswagen highlights the fact that it's installing more free car charging points for all drivers in a new commercial that has fun with the idea that it doesn't want to promote any other car brands.
In the ad, a man struggles to locate his car as they are all covered by sheets—with the exception of a VW, which drives off. As the vehicle drives through the city, all the other automobileswe see are similarly cloaked—whether they're being fixed by a mechanic, stopped by the police, hosed down at the car wash or driven by a driver-in-training doing bunny hops.
The mystery is finally explained when the Volkswagen driver pull up to charge her car at a Tesco supermarket. The voiceover explains that the company is installing electric charging points at 400 stores—and they're available even to the car brands they’d rather not promote on television.
Adam&Eve/DDB was behind the ad, directed by Billy Boyd Cape at Academy Films. It's running on U.K. TV and online.
“This is a fun and light-hearted spot—which, despite the tone, delivers a serious message thanks to good, old-fashioned story-telling," said Antony Nelson, executive creative director, Adam&Eve/DDB, in a statement. "These chargers aren’t just free for Volkswagen drivers. They’re free for everyone, even the car brands Volkswagen (for obvious reasons) would rather not show on TV.”
Credits
- Date
- Jun 14, 2021
- Client :
- Volkswagen (UK)
- Agency :
- Adam & Eve/DDB
- National Communications Manager :
- Glyn Butterworth
- Marketing Communications Lead for Electric Vehicles :
- Rhidian Taylor
- Chief Creative Officer :
- Richard Brim
- Executive Creative Director :
- Ant Nelson
- Executive Creative Director :
- Mike Sutherland
- Creative Director :
- Ant Nelson
- Creative Director :
- Mike Sutherland
- Copywriter :
- Feargal Ballance
- Art Director :
- Matt Gay
- Agency Producer :
- Sally Pritchett
- Planner :
- Sarah Morning
- Project Manager :
- Bianca Dubois
- Joint CEO :
- Tammy Einav
- Joint CEO :
- Mat Goff
- Managing Partner :
- Michael McConville
- Business Director :
- Louis Lunts
- Account Manager :
- Arthur McCormick
- Account Executive :
- Foula Schanche
- Business Affairs :
- Klaudia Jozwicka
- Business Affairs :
- Layla Husted
- Legal Counsel :
- Trine Odin
- Design :
- King Henry Studio
- Designer :
- Paul Knowles
- Media Agency :
- PHD
- Media Planner :
- Lauren Hertzenberg
- Production Company :
- Academy Films
- Executive Producer :
- Medb Riordan
- Producer :
- Juliette Harris
- Director :
- Billy Boyd Cape
- DOP :
- Ben Kracun
- Editing Company :
- Ten Three
- Editor :
- Ellie Johnson
- VFX Shoot Supervisor :
- Bill McNamara
- VFX Lead Supervisor :
- Ludo Fealy
- 2D Artist :
- Jamie Stitson
- 2D Artist :
- Adam McHale
- 2D Artist :
- Jessica Hayes
- 2D Artist :
- Yanru Yin
- 2D Artist :
- Leila Wishart
- 2D Artist :
- Claire Larkin
- VFX Producer :
- David Keegan
- Production Assistant :
- Robyn Borrageiro
- Colorist :
- Toby Tomkins
- Colorist :
- Cheat
- Music Supervisor :
- Soundtree
- Audio Post Production :
- Sam Ashwell
- Audio Post Production :
- 750mph
- Music Title :
- Sub Rosa
- Music Supervisor/Licensing Manager :
- Jay James
- Music Supervisor/Licensing Manager :
- Soundtree
- Composer :
- Joel Hartman
- Composer :
- Luis Almau
- Music produced by :
- Joel Hartman
- Music produced by :
- Luis Almau
- Master Controlled by :
- Soundtree Music Ltd
- 100% Published by :
- Soundtree Music Publishing Ltd
- Voiceover :
- Skye Stoppani
Need a credit fix? Contact the Creativity Editors
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