Volkswagen hides its rivals to highlight electric charging

Spot from Adam&Eve/DDB promotes free charging points for any car

Published On
Jun 14, 2021

Editor's Pick

Volkswagen highlights the fact that it's installing more free car charging points for all drivers in a new commercial that has fun with the idea that it doesn't want to promote any other car brands.

In the ad, a man struggles to locate his car as they are all covered by sheets—with the exception of a VW, which drives off. As the vehicle drives through the city, all the other automobileswe see are similarly cloaked—whether they're being fixed by a mechanic, stopped by the police, hosed down at the car wash or driven by a driver-in-training doing bunny hops. 

The mystery is finally explained when the Volkswagen driver pull up to charge her car at a Tesco supermarket. The voiceover explains that the company is installing electric charging points at 400 stores—and they're available even to the car brands they’d rather not promote on television. 

Adam&Eve/DDB was behind the ad, directed by Billy Boyd Cape at Academy Films.  It's running on U.K. TV and online.

“This is a fun and light-hearted spot—which, despite the tone, delivers a serious message thanks to good, old-fashioned story-telling," said Antony Nelson, executive creative director, Adam&Eve/DDB, in a statement. "These chargers aren’t just free for Volkswagen drivers. They’re free for everyone, even the car brands Volkswagen (for obvious reasons) would rather not show on TV.”


Jun 14, 2021
Client :
Volkswagen (UK)
Agency :
Adam & Eve/DDB
National Communications Manager :
Glyn Butterworth
Marketing Communications Lead for Electric Vehicles :
Rhidian Taylor
Chief Creative Officer :
Richard Brim
Executive Creative Director :
Ant Nelson
Executive Creative Director :
Mike Sutherland
Creative Director :
Ant Nelson
Creative Director :
Mike Sutherland
Copywriter :
Feargal Ballance
Art Director :
Matt Gay
Agency Producer :
Sally Pritchett
Planner :
Sarah Morning
Project Manager :
Bianca Dubois
Joint CEO :
Tammy Einav
Joint CEO :
Mat Goff
Managing Partner :
Michael McConville
Business Director :
Louis Lunts
Account Manager :
Arthur McCormick
Account Executive :
Foula Schanche
Business Affairs :
Klaudia Jozwicka
Business Affairs :
Layla Husted
Legal Counsel :
Trine Odin
Design :
King Henry Studio
Designer :
Paul Knowles
Media Agency :
Media Planner :
Lauren Hertzenberg
Production Company :
Academy Films
Executive Producer :
Medb Riordan
Producer :
Juliette Harris
Director :
Billy Boyd Cape
Ben Kracun
Editing Company :
Ten Three
Editor :
Ellie Johnson
VFX Shoot Supervisor :
Bill McNamara
VFX Lead Supervisor :
Ludo Fealy
2D Artist :
Jamie Stitson
2D Artist :
Adam McHale
2D Artist :
Jessica Hayes
2D Artist :
Yanru Yin
2D Artist :
Leila Wishart
2D Artist :
Claire Larkin
VFX Producer :
David Keegan
Production Assistant :
Robyn Borrageiro
Colorist :
Toby Tomkins
Colorist :
Music Supervisor :
Audio Post Production :
Sam Ashwell
Audio Post Production :
Music Title :
Sub Rosa
Music Supervisor/Licensing Manager :
Jay James
Music Supervisor/Licensing Manager :
Composer :
Joel Hartman
Composer :
Luis Almau
Music produced by :
Joel Hartman
Music produced by :
Luis Almau
Master Controlled by :
Soundtree Music Ltd
100% Published by :
Soundtree Music Publishing Ltd
Voiceover :
Skye Stoppani

Need a credit fix? Contact the Creativity Editors

Project Type