VW has hidden a showroom in the snowy north of Sweden

Campaign promoting Passat SUV's features lets consumers win one—if they find it

Published On
Jan 07, 2020

Editor's Pick

Volkswagen is emphasizing just how good its Passat Alltrack 4MOTION model is at handling wintry roads in a competition that involves a "hidden" showroom for the car in the snowy wastes of Scandinavia.

The "No Show Showroom," an idea conceived by Nord DDB, is located somewhere in the north of Sweden and consumers can only find out where by find the showroom's coordinates. Clues will be released in various places (including on Instagram) during January. The first person to find the showroom wins the car —and VW assures them that they will be able to drive back. 

The campaign is being promoted via films on TV that show members of the Swedish national skiing team (of which VW is a sponsor), reaching the showroom via skis.


Jan 07, 2020
Client :
Agency :
Nord DDB
Marketing Director :
Jeanette Asteborg
Commercial Manager :
Carl Sundstedt
Content Manager :
Sara Brunfelter
Head of Communication :
Marcus Thomasfolk
Client Director :
Maja Björklén
Client Manager :
Linda Lonaeus
Chief Creative Officer :
Andreas Dahlqvist
Creative Lead :
Simon Higby
Art Director :
Anna Salonen
Copywriter :
Daga Simonsson
Copywriter :
Per Sundin
Copywriter :
Hans Malm
PR Director :
Susanne Johansson
Planner :
Johan Rynell
Social Media & Content Manager :
Jonas Eriksson
Designer :
Martin Thor
Designer :
Peter Danielsson
Designer :
Mikael Norberg
Designer :
Sebastian Reinbring
Digital Designer :
Mattias Nordenham
Interactive Producer :
Erik Hagström
Agency Producer :
Jacob Fagerström
Production Company :
Camp David
Director :
Oskar Wrango
Director of Photography :
Jallo Faber
Editor :
Fredrik Åkerström
Music :
Håkan Eriksson

Colorist :
Nicke Jacobsson
Online :
Wille Rising
Producer :
Robert Feniger
Executive Producer :
Rickard Edholm
Photo :
Media Agency :

Need a credit fix? Contact the Creativity Editors

Project Type