VW has hidden a showroom in the snowy north of Sweden
Campaign promoting Passat SUV's features lets consumers win one—if they find it
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Volkswagen is emphasizing just how good its Passat Alltrack 4MOTION model is at handling wintry roads in a competition that involves a "hidden" showroom for the car in the snowy wastes of Scandinavia.
The "No Show Showroom," an idea conceived by Nord DDB, is located somewhere in the north of Sweden and consumers can only find out where by find the showroom's coordinates. Clues will be released in various places (including on Instagram) during January. The first person to find the showroom wins the car —and VW assures them that they will be able to drive back.
The campaign is being promoted via films on TV that show members of the Swedish national skiing team (of which VW is a sponsor), reaching the showroom via skis.
Credits
- Date
- Jan 07, 2020
- Client :
- Volkswagen
- Agency :
- Nord DDB
- Marketing Director :
- Jeanette Asteborg
- Commercial Manager :
- Carl Sundstedt
- Content Manager :
- Sara Brunfelter
- Head of Communication :
- Marcus Thomasfolk
- Client Director :
- Maja Björklén
- Client Manager :
- Linda Lonaeus
- Chief Creative Officer :
- Andreas Dahlqvist
- Creative Lead :
- Simon Higby
- Art Director :
- Anna Salonen
- Copywriter :
- Daga Simonsson
- Copywriter :
- Per Sundin
- Copywriter :
- Hans Malm
- PR Director :
- Susanne Johansson
- Planner :
- Johan Rynell
- Social Media & Content Manager :
- Jonas Eriksson
- Designer :
- Martin Thor
- Designer :
- Peter Danielsson
- Designer :
- Mikael Norberg
- Designer :
- Sebastian Reinbring
- Digital Designer :
- Mattias Nordenham
- Interactive Producer :
- Erik Hagström
- Agency Producer :
- Jacob Fagerström
- Production Company :
- Camp David
- Director :
- Oskar Wrango
- Director of Photography :
- Jallo Faber
- Editor :
- Fredrik Åkerström
- Music :
- Håkan Eriksson
- Colorist :
- Nicke Jacobsson
- Online :
- Wille Rising
- Producer :
- Robert Feniger
- Executive Producer :
- Rickard Edholm
- Photo :
- Mandarin
- Media Agency :
- PHD
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