How a VW Went on a Reverse High-Speed Drive -- With a Trailer
Stunt From Norway Promoting Trailer Assist Feature Has Gone Viral
Editor's Pick
Volkswagen has been pranking Norwegians with a clever stunt to promote its Trailer Assist feature, which makes it look as if some seriously cool reverse driving is taking place. As seen in this behind-the-scenes film, VW and agency Try achieved the effect by cutting a small car in half, and encasing it in plexiglass and transparent foil. The driver can see out but from the outside, it looks like an ordinary trailer. Passers-by look stunned to see what convincingly looks like a VW with trailer attached driving at high speed -- in reverse.
The film, which has already picked up an impressive 21 million views on VW's Facebook page, reminds us a little of Toyota's driverless car stunt for the Aygo in 2014.
Credits
- Date
- Jan 19, 2016
- Brand :
- Volkswagen Norway
- Client :
- Volkswagen Norway
- Agency :
- Try-Oslo
- Copywriter :
- Morten Berger Karlsen
- Web Design :
- Martin Klausen
- Copywriter :
- ystein Halvorsen
- Copywriter :
- Preben Moan
- Copywriter :
- Finn Knudsen
- Copywriter :
- Morten Berger Karlsen
- Art Director :
- Karin Lund
- Art Director :
- Camilla Bjrnhaug
- Art Director :
- Eirik Srensen
- Production Company :
- Bacon Osl
- Director :
- Andreas Riiser
- Producer :
- Ola Narum Berg
- Media Partner :
- Be On Nordics
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