Volvo stacks trucks (and its president) on top of each other in latest stunt film
Forsman & Bodenfors and Andreas Nilsson return with another live test
Editor's Pick
Volvo Trucks' Epic Split, with its award-winning combination of Jean-Claude Van Damme, Enya and a couple of parallel trucks, is probably the brand's most famous, mind-boggling stunt in its "Live Test" series.
But even without the action hero, the brand continues to dream up more antics few would want to try at home. In its latest effort from Forsman & Bodenfors, Volvo Trucks has tapped its president Roger Alm to be its stuntman.
A dramatic video depicts a massive vehicle beast—a tower of four Volvo trucks stacked atop each other, driving down the road through a thunderstorm and stalked by wolves. It then reveals Alm in heroic form, standing atop them all (somewhat reminding us of Sauron in "Lord of the Rings"). Like "Epic Split," it's directed by Andreas Nilsson, via Bacon. The music is "Conquest of Paradise," by Vangelis.
The film promotes the launch of Volvo Trucks' heavy duty range in Europe, which includes the Volvo FH, Volvo FH16, Volvo FM and Volvo FMX—what the brand says is its biggest ever launch. It was shot in late 2019 on a testing ground outside Volvo’s hometown of Gothenburg, Sweden. Volvo states that the truck tower and the majority of the visual effects are real, including the smoke and lights. You can see that, and more, in the behind-the-scenes film, below.
”It took about a month to design and build the tower and make sure it was safe to drive. Essentially, this was made possible thanks to the sturdy construction truck, the Volvo FMX, and its new 38-tonne bogie being able to carry the weight of the others. But it also required a steady speed and course, accomplished by the Volvo Dynamic Steering technology and a skilled truck driver,” said Markus Wikström, engineer at Volvo Trucks and part of the engineering team behind the tower, in a statement.
It seems that death-defying stunts have become something of job requirement for Volvo Trucks execs. In 2013, the company's then-president Claes Nilsson also dared to stand on top of a truck—but that one was dangling in the sky from a giant crane.
Credits
- Date
- Feb 27, 2020
- Client :
- Volvo Trucks
- Agency :
- Forsman & Bodenfors
- Client :
- Jonas Jademyr
- Client :
- Bruna Araujo
- Client Director :
- Cilla Pegelow
- Account Director :
- Ann Spennare Bengtsson
- Account Manager :
- Britta Nilsson
- Art Director :
- Mattias Berg
- Art Director :
- Jose]in Roxeheim
- Copywriter :
- Olle Langseth
- Copywriter :
- Hampus Elfström
- PR Strategist :
- Bjarne Darwall
- Designer :
- Jerry Wass
- Planner :
- Daniel Sjöstrand
- Agency Producer :
- Lena Sellman
- Digital Strategist :
- Peter Gaudiano
- Media/PR agency :
- Verizon
- Production Company :
- Bacon
- Post Production :
- Bacon X
- Music :
- Vangelis - Conquest of Paradise
- Director :
- Andreas Nilsson
- Managing Director :
- Mette Jermiin
- Executive Producer :
- Samuel Cantor
- Producer :
- Karl Wettre
- Line Producer :
- Jakob Berlin
- Coordinator :
- Danielle Ekblad
- 1st AD :
- Robert Diment
- 2nd AD :
- Ronald Meier
- Director of Photography :
- Jakob Ihre
- Key Grip :
- Emil Hall
- Gaffer :
- Nils Wallin
- Prop Master :
- Zeke Söderlund
- Motion Control Operator :
- Allan O. Lükow
- Stylist :
- Natalie Olenheim
- Stunts :
- Seth Ericson
- Editor :
- Peter Brandt
- Sound Design :
- Adrian Aurelius
- Head of PR :
- Lasse Cato
- Focus Puller :
- Daniel Wannberg
- Drone Operator :
- Daniel Casselby
- SFX Supervisor :
- Johan Hamesk
- Edit Assistant :
- Nikolaj Dahl
- VFX & COLOR :
- Bacon X
- VFX Supervisor :
- Jonas Drehn
- VFX Supervisor :
- Jan Tvilling
- Executive Post Producer :
- Eliana Carranza-Pitcher
- VFX Producer :
- Louise Bejerholm
- Colorist :
- Hannibal Lang
- Colorist :
- Søren Gamborg Knudsen
- Concept Artist :
- Ditte Marie Ludvigsen
- Previs Artist :
- Tom Crate
- Previs Artist :
- David Lessel
- CG Artist :
- Arthur Dalvig
- CG Artist :
- David Lessel
- CG Artist :
- Mats Andersson
- CG Artist :
- Gemma Aliaga Costa
- CG Artist :
- Erik Sundkvist
- Comp Artist :
- Mario Maruska
- Comp Artist :
- Mikkel Hansen
- Comp Artist :
- Jacob Carlsson
- Comp Artist :
- Oliver Buus
- Comp Artist :
- Kai Hauswirth
- Media Strategist :
- Sara Björnung
- Still Image Photographer :
- Patrik Johäll
- Photograph Studio :
- Superstudio
- Behind the scenes film and images :
- Spoon
Need a credit fix? Contact the Creativity Editors