Voting makes you sexier, says wonderfully garish U.K. campaign

‘Voting Is Hot AF’ draws a direct correlation between civic duty and sex appeal

Published On
Jun 06, 2024

Editor's Pick

As the 2024 elections approach, a new campaign from Saatchi & Saatchi and Dale Vince, founder of Ecotricity, encourages young people to vote—by arguing it boosts sex appeal. 

The promiscuous U.K. campaign, called “Voting Is Hot AF,” features vibrant OOH and social images designed to insinuate sexual imagery. The ads, which reimagine the “X” check mark from voting to represent attraction or X-rated, play on modern dating culture, with taglines including “Get polled,” “Talk turnout to me” and “18+ for a reason.” 

The campaign comes as youth turnout has been lower than other demographics in the U.K., with a third of the population up to 34 abstaining, pun intended, according to a study from YouGov. The work kicks off the U.K.’s “Just Vote” campaign which aims to engage young people to turn out for a July 4 election.

As the old saying goes—sex sells.


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Jun 06, 2024
Client :
Agency :
Saatchi & Saatchi-London
Franki Goodwin
Executive Creative Director :
Will John
Creative Director :
Chris Townsend
Creative :
Marie Jensen
Creative :
Josephine Rasmussen
Creative :
Will Blackburn
Creative :
Avril Delaney
Creative :
Molly Ohayon
Creative :
Issie Peach
Executive Design Director :
Nathan Crawford
Designer :
Dani Wolf
Designer :
Jimmy Leung
Designer :
Benny Yang
Chief Strategy Officer :
Richard Huntington
Senior Planner :
Jonny Turnbull
Managing Director :
Jonathan Tapper
Business Lead :
Rania Kouros
Account Director :
Cali Fish
Agency Producer :
Brett MacDonald
Media Buying Agency :

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