VW repositions the Beetle on The Beatles' iconic 'Abbey Road' cover to promote its parking tech

Campaign from Nord DDB recreates the famous image 50 years later

Published On
Sep 24, 2019

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Volkswagen is promoting its Park Assist technology in a campaign that recreates the iconic Beatles album cover for "Abbey Road" by reparking the white VW Beetle that appears in it. 

In the original 1969 shot, the car is parked half on the sidewalk, mounting the curb. In the reimagined version, created by agency Nord DDB to mark the album's 50th anniversary, it's parallel parked neatly at the side of the road. VW claims it has therefore corrected the world's "most iconic parking fail"—although, we would point out, it's not actually illegal to park on sidewalks in the U.K., despite recent calls for it to become so.

VW has created 300 of the limited edition "Reparked Edition" vinyl albums. They can be purchased online and at Pet Sounds Records in Stockholm, with sales donated to Swedish children’s rights organization Bris.

 

Credits

Date
Sep 24, 2019
Client:
Volkswagen
Agency:
Nord DDB
Marketing Director:
Jeanette Asteborg
Commercial Manager:
Carl Sundstedt
Client Director:
Maja Björklén
Client Manager:
Linda Lonaeus
PR Director:
Susanne Johansson
Chief Creative Officer:
Andreas Dahlqvist
Creative Director:
Simon Higby
Art Director:
Anna-Emilja Salonen
Social Media & Content Manager:
Jonas Eriksson
Studio Copy:
Per Sundin
Graphic Designer:
Mikael Norberg
Print Production Manager:
Anna Lisspers
Production:
Retouch & Photo
Production:
Mandarin
Production:
Olof Ringmar
Media Agency:
PHD

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