All Mariah Carey wants for Christmas is a pack of potato chips (apparently)

AMV BBDO debuts festive U.K. spot for Walkers' Crisps, directed by music video pro Joseph Kahn

Published On
Nov 04, 2019

Editor's Pick

Mariah Carey reprises her mega-hit "All I Want for Christmas" in a festive spot from the Frito Lay-owned potato chip brand Walkers. And while in her pop holiday classic she sings about only wanting "you," it seems there's something else more important on her wish list—a pack of the brand's crisps.

The ad, by AMV BBDO, sees the singer filming a video of her song. But during a break, she lives up to her diva reputation by getting into a tussle with an elf over a pack of Walkers "Pigs in Blankets"-flavor chips. The 60-second spot was directed by music video director, Joseph Kahn, who has worked previously with Carey, as well the likes of Britney Spears and Lady Gaga. It launched on Twitter over the weekend and made its TV debut during the "X-Factor" finale. 

As well as the ad, Carey will be appearing on promotional packs of Walkers up until Christmas, alongside a promotion that gives consumers the chance to win all they want for Christmas. People will have the chance to win prizes every hour, including game consoles, designer headphones, cash and festive socks.


Nov 04, 2019
Client :
Agency :
Head of Marketing Walkers Projects :
Wayne Newton
Marketing Director Walkers :
Fernando Kahane
Media & Digital Lead WE Snacks :
Ian Maybank
Brand Manager Walkers :
Nick Day
Digital Brand Manager Walkers :
Stephen Sharifian
Chief Creative Officer :
Alex Grieve
Chief Strategy Officer :
Craig Mawdsley
Senior Strategy Director :
Olivia Stubbings
Managing Partner :
Brenda Frixa
Senior Board Account Director :
Leona McNally
Account Director :
Rachel McEwen
Creative Production Partner :
Anita Sasdy
Creative Production Assistant :
Frankie Burwell-Wright
Media Agency :
Production Company :
Production Company :
Supply & Demand
Director :
Joseph Kahn
Interactive Producer :
Rosie Denton
Interactive Creative :
Kalle Everland
Production Co. Producer :
Nicola Doring
Editor :
Scott Cato
Edit :
The Quarry
Grade :
Tom Mangham
Post-Production Company :
The Mill
Senior Business Affairs Manager :
Michelle Holmes
Sound Engineer :
Parv Thind
Audio Post-Production :
Hero Talent :
Talent Republic

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