Walmart enlists classic movie cars to tout online Grocery Pickup

This is the first national campaign for the service, which is now offered in 2,000 stores

Published On
Jan 07, 2019

Editor's Pick

Walmart is launching the first national campaign for its online Grocery Pickup service during the Golden Globe Awards on NBC Sunday night with two 60-second and two 30-second spots.

The ads from Publicis Groupe-led Department W feature drive-ups to Walmart grocery pickup spots by classic movie cars, including the Batmobile, the DeLorean from "Back to the Future," Scooby Doo's Mystery Machine, and a more current entry -- the yellow VW Beetle from "Bumblebee." The background music is "Cars" from Gary Numan, in keeping with Walmart's "Life's Greatest Hits" creative approach of recent years.

Walmart worked with several Hollywood studios to gain access to the vehicles, which mostly are replicas but deemed by studios as most like the ones in the actual films, a spokeswoman says.

With online grocery pickup now offered in 2,000 stores, the program is essentially nationwide, allowing Walmart to advertise on a national broadcast.

Walmart will follow the Golden Globes airings with 15-second ads running nationally elsewhere and 6-second digital and social-media spots.

The Golden Globes buy is for this year only, says spokeswoman Erin Hullberger, and Walmart is continuing its Academy Awards campaign, which enters its third year next month.

Credits

Date
Jan 07, 2019
Client:
Walmart
Chief Marketing Officer:
Barbara Messing
VP, Brand & Creative:
Luanne Calvert
Director of Advertising:
Matthew Schabdach
Senior Advertising Manager:
Becky Johnson
Senior Director:
Ben Baker
Associate Director:
Narae Chung
Senior Manager:
Neil Onions
Chief Creative Officer:
Andy Bird
Executive Creative Director:
Donnell Johnson
Executive Creative Director:
Michele Kunken
Executive Creative Director:
Wayne Best
Associate Creative Director:
Peter Defries
Associate Creative Director:
Alan Wilson
Executive Producer:
Anthony Garetti
Associate Producer:
Samantha Berry
Music Producer:
Rachel Rauch
President:
Jamie Rosen
Managing Partner:
Beth Waxman-Arteta
Senior Account Director:
Marci Axelrad
Account Manager:
Kaki Pope
Assistant Account Executive:
Sana Sourvings
Creative Director:
Alex Braxton
Creative Director:
Jon Bellinger
Senior Art Producer:
Amy Salzman
Senior Producer, Integrated Production:
Manini Gupta
Producer, Integrated Production:
Katey Russo
Media:
Haworth Media & Marketing
SVP, Executive Media Director:
Heather Kruse
VP, Media Director:
Maggie Lunetta
Director, Media Strategy:
Jenna Sundeen
Director, Digital Strategy:
Megan Schuller
Director, Video Strategy:
Margie Edwards
Associate Director, Media Strategy:
Matt Schons
Supervisor, Digital Strategy:
Kevin Hilpert
Supervisor, Media Strategy:
Bailey Moomaw
Production Company:
Hungry Man
Director:
Wayne McClammy
Executive Producer:
Mino Jarjoura
Line Producer:
Rick Jarjour
Director of Photography:
Darko Suvak
Photographer:
Richard Thompson III
Photographer’s Agent:
Brite Productions
Production Company:
Ink & Oranges
Post Production:
Taylor James
Editorial Company:
Union Editorial
Editor:
Christjan Jordan
Editor:
Karen Kourtessis
Asst. Editor:
Ryan Stacom
Asst. Editor:
Adriana Machado
Executive Producer:
Caryn Maclean
Producer:
Dani DuHadway
Producer:
Beth Fitzpatrick
Audio Record & Mix:
Sound Lounge
Audio Record & Mix:
Harbor Sound
Sound Design:
Bill Chesley
Sound Design:
Henryboy
VFX Production:
The Mill
Executive Producer:
Anastasia Von Rahl
Sr. Producer:
Jacklyn Ramirez
Production Coordinator:
Ade Macalinao
Production Coordinator:
Sean Tomek
Shoot Supervisor:
Chris Knight
Shoot Supervisor:
Matthew Fuller
VFX Creative:
The Mill
Creative Director:
Chris Knight
2D Lead Artist:
Martin Karlsson
2D Lead Artist:
Mandy Sorenson
3D Lead Artist:
Matthew Fuller
2D Artist:
Tim Robbins
2D Artist:
Evan Langley
2D Artist:
Matthew Dobrez
2D Artist:
Kai Chun Tsai
2D Artist:
Lisa Ryan
2D Artist:
Dylan Streiff
2D Artist:
Abigail Riegel
2D Artist:
Bob Homami
2D Artist:
Greg VanZyl
3D Artist:
Jason Monroe
3D Artist:
Chase Webb
3D Artist:
Jae Jun Yi
3D Artist:
Stefan Kang
3D Artist:
Victor Duncan
3D Artist:
James Robinson
3D Artist:
Omar Taher
3D Artist:
Monique Espinoza
3D Artist:
Andrez Aguayo
3D Artist:
Katie Schiffer
3D Artist:
Raphael Protti
3D Artist:
Luis Sanchez
3D Artist:
Robert LaPlante
3D Artist:
Jason Lin
3D Artist:
Cameron Waiser
3D Artist:
Matthew Redding
Matte Painting:
Gillian George
Animation:
Juan Zavala
Animation:
Justin Tirado
Design:
Mikhail Pakhomov
Tracking:
Michael Lori
Tracking:
Danny Garcia
Tracking:
Elizabeth Hammer
Art Department:
Lisa Kim
Art Department:
Bradley Rhone
Art Department:
Kevin Diaz
Visual Effects and Animation:
INDUSTRIAL LIGHT & MAGIC
Executive Producer:
Luke O'Byrne
Producer:
Lee Briggs
VFX Production Manager:
Yimi Tong
VFX Coordinator:
Alexander Helman
VFX Supervisor:
Jason Smith
Animation Supervisor:
Scott Benza
Animation Supervisor:
Rick O'Connor
Onset Layout Supervisor:
Jason Snell
Layout Supervisor:
Greg Bossert
Compositing Supervisor:
Sean Mackenzie
Creature TD Supervisor:
James Tooley
Particle FX Supervisor:
John Hansen
Model Supervisor:
Kelvin Lau
Texture:
Mark Marcin
Layout:
Conan Low
Layout:
Lanny Cermak
Layout:
Jessica Lester
Layout:
Melissa Mullin
Sr. Creature TD:
Keiji Yamaguchi
Animator:
Joe Chye
Animator:
Greg Townsend
Animator:
David Logan
Animator:
Steve King
Particle FX TD:
Chris Medley-Pole
Lighting TD:
Nick Ng
Lighting TD :
Amanda Ronai
Roto/Digital Paint:
Michelle Kater
Roto/Digital Paint:
Mike Honrada
Compositor:
Jonni Isaacs
Compositor:
Tia Marshall
Compositor:
Marcel Martinez
Compositor:
Daniel Post
Sr. Pipeline TD:
Steve Muniz
Associate Pipeline TD:
Sarah Trop
Color:
The Mill
Colorist:
Adam Scott
Executive Producer, Color:
Linda Jackson
Color Producer:
Liza Kerlin
Production Coordinator, Color:
Jessica Amburghey
Color Assist:
Logan Highlen
Color Assist:
Gemma Parr
Color Assist:
Zack Wilpon

Need a credit fix? Contact the Creativity Editors

Industry
Project Type