Want to wear Adidas soccer boots? They come with conditions

Messi, Pogba and more set out terms in brand's FW19 campaign

Published On
Jul 30, 2019

Editor's Pick

Adidas is launching its new season soccer boot range with a film in which some of the game's top stars tell you, in a somewhat didactic manner, that they come with a list of conditions.

Lionel Messi, Paul Pogba, Mesut Ozil and other top soccer stars appear in a hero spot as well as a series of individual films, narrated in their own languages, listing the brand's 'terms and conditions" for the FW19 boot pack. The lineup includes one female player -- Vivenna Miedema, who plays for Arsenal and the Dutch national team.

"If you want these boots, you have a responsibility to play irresponsibly," they tell us (we hope that doesn't mean diving or fouling, guys.) Other conditions of "the deal" are that you "own the present," "learn from every loss," and, of course, "create your future." The boots, it concludes, are for "creators only."

The campaign, created by Iris, was directed by Nicos Livesey via Blinkink and is running on Adidas social channels. 




Jul 30, 2019
Client :
Adidas Football
Agency :
Senior Creative :
Matt Wood
Senior Creative :
Tom Loveless
Creative Director :
Rachid Ahouiyek
Planning Director :
Ben Milligan
Senior Account Director :
Simone Botherway
Executive Producer :
Michael Hanney
Junior Producer :
Hetty Yoxall
Designer :
Will Timney
Artworker :
Tom Park
Retouch :
Cat Wood
Production Company :
Blink Ink
Director :
Nicos Livesy
Producer :
Alex Halley
Editor :
Will Walsh
Edit :
Burning Flag
Audio :
Grand Central Studios
Audio Engineer :
George Castle
Audio Engineer :
Aaron Taffel
Audio Producer :
Sarah King
Music :
George Castle
Colorist :
Duncan Russell
Colorist :
Holly Greig
Color :

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