Adidas is launching its new season soccer boot range with a film in which some of the game's top stars tell you, in a somewhat didactic manner, that they come with a list of conditions.
Lionel Messi, Paul Pogba, Mesut Ozil and other top soccer stars appear in a hero spot as well as a series of individual films, narrated in their own languages, listing the brand's 'terms and conditions" for the FW19 boot pack. The lineup includes one female player -- Vivenna Miedema, who plays for Arsenal and the Dutch national team.
"If you want these boots, you have a responsibility to play irresponsibly," they tell us (we hope that doesn't mean diving or fouling, guys.) Other conditions of "the deal" are that you "own the present," "learn from every loss," and, of course, "create your future." The boots, it concludes, are for "creators only."
The campaign, created by Iris, was directed by Nicos Livesey via Blinkink and is running on Adidas social channels.