Watch The Farmer’s Dog's heartwarming Super Bowl ad

The DTC pet food company will make its Big Game debut with a tearjerker of an ad

Published On
Feb 10, 2023

Editor's Pick

Bring out the tissues for this one: The Farmer’s Dog, a DTC pet food company, is making its Super Bowl ad debut with a real tearjerker. The brand’s first-ever national Big Game spot is called “Forever,” and it follows the story of a little girl and her dog as they grow up together. 

The 60-second spot was created in-house and will air during the second quarter of the game on Sunday. From there, a multi-platform campaign built around the spot will roll out on TV, social media, out-of-home, and other channels in the weeks after the game. The Farmer’s Dog worked with the production company Sanctuary Content to produce the ad.

As “Forever” by Lee Fields plays in the background of the spot, viewers watch a little girl feeding and playing with her puppy. Soon, the girl is an angsty preteen slamming her bedroom door as her older dog waits for her on the bed, tail wagging; then she’s an adult packing up to move out of her childhood home, saying goodbye to the dog on the front lawn. 

The dog is there for her wedding and during her pregnancy, with gray eyebrows framing his sweet face. Of course, all of these events are interspersed with scenes of the woman feeding The Farmer’s Dog food to her furry friend. 

But the dog’s longevity is the point of the ad, which closes with the elderly dog laying beside the woman and her baby as she sings the song’s lyrics, “I'm gonna love you, forever” to her pet. After seeing the whole ad again from the dog’s perspective in a flashback, words appear on the screen that read, “Nothing matters more than more years together.”


Feb 10, 2023
Client :
The Farmer's Dog
Creative Director :
Sophie Forman
Creative Director :
Teressa Iezzi
Director of Brand Design :
Sophie Forman
Director of Content :
Teressa Iezzi
Copywriter :
Sophie Forman
Copywriter :
Teressa Iezzi
Executive Producer :
Sherri Levy
Jonathan Regev
Chief Growth Officer :
Katie Iles
VP of Acquisition :
Kendra Prasad
Production Company :
Sanctuary Content
Director :
Goh Iromoto
Director of Photography :
Alexis Zabe
Production Designer :
Chris Jones
Executive Producer :
Noah Thomason
Line Producer :
Pete Vitale
Editorial Company :
Editor :
Sophia Lou
Assistant Editor :
Grant Hall
Executive Producer :
Evyn Bruce
Producer :
Michelle Seidenfrau
Finishing Company :
Head of Production :
Emily Avoujageli
Sr Producer :
Caroline Anguiano
VFX Lead Flame Artist :
Casey Price
Song by :
Lee Fields
Music Supervisor :
Good Ear Music Supervision
Audio Mix :
Sound Lounge
Audio Mixer :
Tom Jucarone
Color :
Royal Muster
Colorist :
Gregory Reese
Executive Producer :
Thatcher Peterson
Producer :
Christina de Guzman
Talent :
Maurielle Chapman
Talent :
Sofia Salvaggio
Talent :
Maasai Godwin

Need a credit fix? Contact the Creativity Editors

Project Type