Coke Enlists T-Shirt-Sporting Fans to Create a 'Wearable Movie'

Fans get shirts with one frame from a movie printed on them

Published On
Jun 14, 2013

Editor's Pick

Ogilvy & Mather and Coca Cola figure out another innovative way to make people smile, with "The Wearable Movie." The premise was simple -- thank some of the brand's fans, from the concierge in their Atlanta office, to their millionth fan in Mumbai, using a movie. But to make it special, the agency printed each frame of the movie on a t-shirt, then shipped it off all over the globe to its fans with a note, telling them to wear the shirt, then take a photo. The frames were then stitched together in a Psyop-directed film about about two friends, trying to get a pair of lips to smile.

Credits

Date
Jun 14, 2013
Brand:
Coca-Cola
Client:
Coca-Cola
Agency:
Ogilvy & Mather-New York
Producer:
Michael Neithardt
Producer:
Anna de Castro
Post Production:
Ben Chan
Post Production:
Samantha Ballardini
Post Production:
Dave Chen
Post Production:
Sean Martin
Post Production:
Oliver Castle
Animation:
Patrick Porter
Animation:
Kitty Lin
Animation:
Alexander Dietrich
Animation:
Eric Chou
Chief Creative Officer:
Calle Sjonell
Executive Creative Director:
Corinna Falusi
Creative Director:
Abe Baginsky
Senior Technology Manager:
Nate Schilling
Music Producer:
Michael Freeman
Art Director:
Jen Lally
Design Director:
Lucas Camargo
Associate Producer:
Justin Bettman
Agency:
Ogilvy & Mather-New York
Associate Director:
Akiko Nakashima
Associate Producer:
Swati Prasad
Production Company:
Psyop
Creative Director:
Borja Pena
Post Production:
Borja Pena
Post Production:
Frank Naranjo
Digital Production Company:
Bossa
Creative Director:
Andrezza Valentin
Art Director:
Sara Skapik
Developer:
Enrique Gonzales
Developer:
Jeremy Abel
Developer:
Jeramy Morrill
Developer:
Josh Gross
Producer:
Hans Weiss
Producer:
Victoria Fishel
Music:
Found Objects Music Production
Partner/Composer:
Bryan Senti
Partner/Composer:
Jay Wadley
Sound Design:
Henryboy
Sound Designer:
Bill Chesley
Producer:
Kate Gibson

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Project Type