Coke Enlists T-Shirt-Sporting Fans to Create a 'Wearable Movie'
Fans get shirts with one frame from a movie printed on them
Published On
Jun 14, 2013
Editor's Pick
Ogilvy & Mather and Coca Cola figure out another innovative way to make people smile, with "The Wearable Movie." The premise was simple -- thank some of the brand's fans, from the concierge in their Atlanta office, to their millionth fan in Mumbai, using a movie. But to make it special, the agency printed each frame of the movie on a t-shirt, then shipped it off all over the globe to its fans with a note, telling them to wear the shirt, then take a photo. The frames were then stitched together in a Psyop-directed film about about two friends, trying to get a pair of lips to smile.
Credits
- Date
- Jun 14, 2013
- Brand:
- Coca-Cola
- Client:
- Coca-Cola
- Agency:
- Ogilvy & Mather-New York
- Producer:
- Michael Neithardt
- Producer:
- Anna de Castro
- Post Production:
- Ben Chan
- Post Production:
- Samantha Ballardini
- Post Production:
- Dave Chen
- Post Production:
- Sean Martin
- Post Production:
- Oliver Castle
- Animation:
- Patrick Porter
- Animation:
- Kitty Lin
- Animation:
- Alexander Dietrich
- Animation:
- Eric Chou
- Chief Creative Officer:
- Calle Sjonell
- Executive Creative Director:
- Corinna Falusi
- Creative Director:
- Abe Baginsky
- Senior Technology Manager:
- Nate Schilling
- Music Producer:
- Michael Freeman
- Art Director:
- Jen Lally
- Design Director:
- Lucas Camargo
- Associate Producer:
- Justin Bettman
- Agency:
- Ogilvy & Mather-New York
- Associate Director:
- Akiko Nakashima
- Associate Producer:
- Swati Prasad
- Production Company:
- Psyop
- Creative Director:
- Borja Pena
- Post Production:
- Borja Pena
- Post Production:
- Frank Naranjo
- Digital Production Company:
- Bossa
- Creative Director:
- Andrezza Valentin
- Art Director:
- Sara Skapik
- Developer:
- Enrique Gonzales
- Developer:
- Jeremy Abel
- Developer:
- Jeramy Morrill
- Developer:
- Josh Gross
- Producer:
- Hans Weiss
- Producer:
- Victoria Fishel
- Partner/Composer:
- Bryan Senti
- Partner/Composer:
- Jay Wadley
- Sound Design:
- Henryboy
- Sound Designer:
- Bill Chesley
- Producer:
- Kate Gibson
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Project Type