Coke Enlists T-Shirt-Sporting Fans to Create a 'Wearable Movie'

Fans get shirts with one frame from a movie printed on them

Published On
Jun 13, 2013

Editor's Pick

Ogilvy & Mather and Coca Cola figure out another innovative way to make people smile, with "The Wearable Movie." The premise was simple -- thank some of the brand's fans, from the concierge in their Atlanta office, to their millionth fan in Mumbai, using a movie. But to make it special, the agency printed each frame of the movie on a t-shirt, then shipped it off all over the globe to its fans with a note, telling them to wear the shirt, then take a photo. The frames were then stitched together in a Psyop-directed film about about two friends, trying to get a pair of lips to smile.

Credits

Date
Jun 14, 2013
Brand :
Coca-Cola
Client :
Coca-Cola
Agency :
Ogilvy & Mather-New York
Producer :
Michael Neithardt
Producer :
Anna de Castro
Post Production :
Ben Chan
Post Production :
Samantha Ballardini
Post Production :
Dave Chen
Post Production :
Sean Martin
Post Production :
Oliver Castle
Animation :
Patrick Porter
Animation :
Kitty Lin
Animation :
Alexander Dietrich
Animation :
Eric Chou
Chief Creative Officer :
Calle Sjonell
Executive Creative Director :
Corinna Falusi
Creative Director :
Abe Baginsky
Senior Technology Manager :
Nate Schilling
Music Producer :
Michael Freeman
Art Director :
Jen Lally
Design Director :
Lucas Camargo
Associate Producer :
Justin Bettman
Agency :
Ogilvy & Mather-New York
Associate Director :
Akiko Nakashima
Associate Producer :
Swati Prasad
Production Company :
Psyop
Creative Director :
Borja Pena
Post Production :
Borja Pena
Post Production :
Frank Naranjo
Digital Production Company :
Bossa
Creative Director :
Andrezza Valentin
Art Director :
Sara Skapik
Developer :
Enrique Gonzales
Developer :
Jeremy Abel
Developer :
Jeramy Morrill
Developer :
Josh Gross
Producer :
Hans Weiss
Producer :
Victoria Fishel
Music :
Found Objects Music Production
Partner/Composer :
Bryan Senti
Partner/Composer :
Jay Wadley
Sound Design :
Henryboy
Sound Designer :
Bill Chesley
Producer :
Kate Gibson

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Project Type