Forecasters Suffer Consequences of Inaccurate Weather Predictions in Funny Toyota Stunt

Automaker Gave Three European Forecasters a Car in Stunt for Aygo

Published On
Mar 02, 2015

Editor's Pick

People who enjoy weather forecaster schadenfreude will relate to this one. Del Campo Saatchi & Saatchi Madrid was behind this fun stunt for the Toyota Aygo, promoting its canvas sunroof. The agency gave a car to three well-known TV weather forecasters in Milan, Madrid and Paris for a month. The roof of the car was synchronized to each forecaster's weather prediction. If they predicted rain, the canvas roof would stay closed. But if they predicted sun, the roof would remain open, no matter what the weather. The resulting film shows what happened.

The online ad and 30" TV edits launched over the weekend in Italy and France and will roll out across the rest of Europe.

Credits

Date
Mar 02, 2015
Agency:
Del Campo Nazca Saatchi & Saatchi-Madrid
Brand:
Toyota
Client:
Toyota
Chief Creative Officer:
Maxi Itzkoff
Chief Creative Officer:
Mariano Serkin
Executive Creative Director/Production:
Ariel Serkin
Executive Creative Director/Production:
Juan Pablo Lufrano
Executive Creative Director/Production:
Rafael Santamarina
Copywriter:
Brittany Poole
Copywriter:
Tobias Tercic
Art Director:
Todd Grinham
Art Director:
Hernan Garcia
Producer:
Raffaella Scarpetti
Producer:
Peter Montgomery
Production Company:
Smuggler
Director:
Jamie Rafn
Director, Photography:
Brendan Galvin
Editor:
Tim Hardy

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