People who enjoy weather forecaster schadenfreude will relate to this one. Del Campo Saatchi & Saatchi Madrid was behind this fun stunt for the Toyota Aygo, promoting its canvas sunroof. The agency gave a car to three well-known TV weather forecasters in Milan, Madrid and Paris for a month. The roof of the car was synchronized to each forecaster's weather prediction. If they predicted rain, the canvas roof would stay closed. But if they predicted sun, the roof would remain open, no matter what the weather. The resulting film shows what happened.
The online ad and 30" TV edits launched over the weekend in Italy and France and will roll out across the rest of Europe.