Ikea sells chairs, mirrors, meatballs. But the online retailer has expanded its offerings to ... nuptials.
The Swedish furniture giant is now making your dream wedding as convenient as a click of the mouse with "Wedding Online." The service helps couples get married over the web, so you can basically G-chat with your friends as you exchange your vows. Through the platform, couples are allowed to invite seven other principals, including an officiant and witnesses. They can tie the knot in a variety of scenic locations, including a city rooftop, a storybook forest and breezy beach. (Noticeably absent is a rustic barn location, but maybe Swedes are so over that).
"It's love at its simplest," explains a film promoting the service. Indeed, when all you have to do to plan your wedding is send a link, your big day is as easy as putting together a Billy bookcase.
Swedish agency Akestam Holst did the campaign.